Open to opportunities

Melanny G

@melannyg

I deliver integrated digital marketing campaigns that optimize customer journeys and reach millions across email, web, CRM, and mobile.

Spain

Message

What I'm looking for

I'm looking to lead integrated marketing initiatives where I can coordinate cross-functional teams, optimize customer journeys, and use campaign performance data to drive business growth.

At Comcast's Xfinity Mobile, I led integrated digital marketing campaigns reaching over 10 million customers across email, web, CRM, and mobile. I coordinated a strategic Apple campaign that achieved a 23% email open rate and 3.5% conversion rate, while partnering with Apple, Netflix, Samsung, and NBCUniversal on localized U.S. and Latin American campaigns.

Previously at REEF Technology, I executed end-to-end digital and offline campaigns while maintaining a 92% on-time delivery rate. I enjoy bringing creative teams, agencies, analytics teams, and business stakeholders together to improve campaign performance and create seamless customer experiences.

Experience

Work history, roles, and key accomplishments

Digital Project Manager

Comcast - Xfinity Mobile

Jan 2023 - Jan 2025 (2 years)

Led end-to-end execution of integrated digital marketing campaigns reaching over 10 million customers, overseeing stakeholders, project timelines, and campaign deliverables from planning through launch. Managed project workflows from creative brief through final approval, ensuring timely delivery across multiple campaigns.

Project Management Marketing Strategy Stakeholder Management CRM Marketing Customer Journey Optimization Email Marketing Adobe Creative Cloud Adobe Workfront Figma Jira

Marketing Manager

REEF Technology

Jan 2020 - Jan 2022 (2 years)

Executed end-to-end integrated marketing campaigns across digital and offline channels, supporting brand awareness and business growth while maintaining a 92% on-time delivery rate. Developed and coordinated marketing content and creative assets across email, web, landing pages, and digital channels to enhance the customer journey and strengthen brand engagement.