Open to opportunities

Elizabeth Gómez

@elizabethgmez1

Message

I build data-driven entertainment campaigns that grow revenue across EMEA and globally.

Spain

Message

What I'm looking for

I'm looking to lead data-driven creative campaigns and branded activations for global entertainment or consumer brands, partnering cross-functionally to deliver scalable impact, revenue growth, and innovative customer experiences.

At Amazon Advertising, I lead end-to-end digital campaigns for high-value entertainment accounts, delivering full-funnel activations that drive performance and incremental revenue. I also advise advertisers and agencies on innovative, data-driven branded strategies.

I've designed a globally scaled triage framework protecting more than €4M in revenue, led initiatives unlocking €16M+ across EU markets, and trained 100+ stakeholders through EU5 policy enablement programs. As EMEA Devices SME and ES SME for cross-regional execution, I improve launch readiness, adoption, reliability, and scalability.

I previously supported international marketing projects at Mahou San Miguel, coordinating teams and agencies, managing budgets, and tracking campaign KPIs. I bring a marketing foundation, experimentation experience, and fluent English and Spanish to entertainment and brand activations.

Experience

Work history, roles, and key accomplishments

Current

Senior Creative Campaign Manager

Current

Amazon Advertising

Oct 2023 - Present (2 years 11 months)

Led end-to-end strategy and execution of complex digital campaigns for high-value entertainment accounts, delivering full-funnel activations that drove performance and incremental revenue. Served as a strategic advisor to advertisers and agencies, developing innovative, data-driven branded solutions.

Digital Campaign Management Brand Lift Studies A B Testing Cross functional Leadership Amazon DSP Salesforce Google Analytics QuickSight

Education

Degrees, certifications, and relevant coursework

Universidad de Alcalá

Master's Degree, Decision Making and Innovation

2019 - 2020

Activities and societies: Selected for the GAIA internship program, completing internship at Mahou San Miguel.

Master in Decision Making and Innovation from Universidad de Alcalá, completed from 2019 to 2020. Selected for the GAIA internship program, completing an internship at Mahou San Miguel.