At Kyndryl India, I lead marketing technology, AI and data-management initiatives focused on customer experience, personalisation and marketing effectiveness. I work with technology, AI-governance and marketing stakeholders to introduce practical AI capabilities.
I built a multi-technology event process in Workfront and consolidated a fragmented MarTech stack. The event workflow moved from 10 unintegrated tools to a single process flow, improving consistency, user experience and downstream integration.
I led the migration of marketing data from DB2 to Microsoft Azure, enabling native integration across the Microsoft product ecosystem. The transition had zero data loss and improved connectivity with Power BI and Power Apps.
At Kyndryl, I implemented Copilot across marketing with the CIO, AI review board and marketing team, and created agents using Copilot Studio. Previously at IBM India, I led marketing analytics and digital analytics work, and developed customer segmentation strategies and campaigns as Marketing Manager.
