Megha Upadhyaya
@meghaupadhyaya
I turn user research and accessibility findings into measurable product improvements.
What I'm looking for
I've led UX research and accessibility work for Ilagreen.com and Bookbibuli.com, delivering information architecture and remediation recommendations that reduced bounce rate by 30%, improved task success by 25%, and resolved all critical accessibility failures after delivery.
I conduct qualitative and quantitative research across B2B, B2C, EdTech, gaming, and social-impact products—from interviews, usability testing, and diary studies to surveys, A/B testing, heuristic evaluation, and accessibility mapping. My work on Arcadia at Code Coven informed two product iterations, while research for YorVolunteer surfaced 12 prioritised usability issues, with every recommendation accepted into the final product.
I'm particularly drawn to rigorous, inclusive research: I work with WCAG 2.1, assistive technologies, and human-AI interaction frameworks, and translate evidence into clear narratives for product, engineering, and business teams.
Experience
Work history, roles, and key accomplishments
UX Researcher
Ilagreen.com
Jun 2026 - Present (2 months)
Led a lean UX research sprint for a B2B CSR consultancy, delivering IA recommendations that reduced bounce rate by 30% and improved usability task success by 25%.
UX Researcher & Accessibility Consultant
Bookbibuli.com
Feb 2026 - May 2026 (3 months)
Led 12 in-depth user interviews and heuristic evaluation across 5 key user journeys, identifying 8 critical issues and delivering a severity-ranked roadmap that resolved 100% of critical accessibility failures.
Experience Expeditor
The Cut and Craft Restaurant
Mar 2024 - Jan 2026 (1 year 10 months)
Led a 20-member team in delivering service operations for 500+ customers per peak night, identifying workflow bottlenecks and improving operational efficiency.
UX Gameplay Researcher
Code Coven
Aug 2024 - Oct 2024 (2 months)
Conducted 5 moderated usability tests for Arcadia, synthesizing 10+ insights via thematic analysis and informing two product iterations.
CX Advisor
EE British Telecommunications Group
Oct 2023 - Jan 2024 (3 months)
Synthesised insights from 100+ weekly customer interactions, identifying behavioural patterns and translating qualitative findings into actionable recommendations adopted by UX teams.
Researcher
Krishna Saurastri Associates LLP
Jul 2021 - Sep 2022 (1 year 2 months)
Investigated 75+ technical disclosures using claim-based novelty and patentability analysis, informing filing strategies across 50+ domestic and international patent portfolios.
Junior Researcher
Perfexio Legal
Oct 2020 - Jul 2021 (9 months)
Conducted investigative research across patent drafting and filing processes, analysing technical and legal documentation to guide accurate, compliant filing decisions.
Education
Degrees, certifications, and relevant coursework
University of York
Master of Science, Human-Computer Interaction
2022 - 2023
Pursued an M.Sc. in Human-Computer Interactive Technologies, leading a mixed-methods dissertation study with 51 participants and applying statistical analyses to accessibility research.
Gautam Buddha University
Bachelor of Technology, Electronics and Telecommunications
2015 - 2020
Completed an integrated B.Tech and M.Tech in Electronics and Telecommunications, including a dissertation on risk assessment using probabilistic methods.
Availability
Location
Authorized to work in
Job categories
Skills
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