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Megha Upadhyaya

@meghaupadhyaya

I turn user research and accessibility findings into measurable product improvements.

India
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What I'm looking for

I'm looking to turn rigorous qualitative, quantitative, and accessibility research into actionable product decisions, partnering closely with product, engineering, and business teams on inclusive B2B or B2C experiences.

I've led UX research and accessibility work for Ilagreen.com and Bookbibuli.com, delivering information architecture and remediation recommendations that reduced bounce rate by 30%, improved task success by 25%, and resolved all critical accessibility failures after delivery.

I conduct qualitative and quantitative research across B2B, B2C, EdTech, gaming, and social-impact products—from interviews, usability testing, and diary studies to surveys, A/B testing, heuristic evaluation, and accessibility mapping. My work on Arcadia at Code Coven informed two product iterations, while research for YorVolunteer surfaced 12 prioritised usability issues, with every recommendation accepted into the final product.

I'm particularly drawn to rigorous, inclusive research: I work with WCAG 2.1, assistive technologies, and human-AI interaction frameworks, and translate evidence into clear narratives for product, engineering, and business teams.

Experience

Work history, roles, and key accomplishments

BO

UX Researcher & Accessibility Consultant

Bookbibuli.com

Feb 2026 - May 2026 (3 months)

Led 12 in-depth user interviews and heuristic evaluation across 5 key user journeys, identifying 8 critical issues and delivering a severity-ranked roadmap that resolved 100% of critical accessibility failures.

TR

Experience Expeditor

The Cut and Craft Restaurant

Mar 2024 - Jan 2026 (1 year 10 months)

Led a 20-member team in delivering service operations for 500+ customers per peak night, identifying workflow bottlenecks and improving operational efficiency.

EG

CX Advisor

EE British Telecommunications Group

Oct 2023 - Jan 2024 (3 months)

Synthesised insights from 100+ weekly customer interactions, identifying behavioural patterns and translating qualitative findings into actionable recommendations adopted by UX teams.

Education

Degrees, certifications, and relevant coursework

University of York logoUY

University of York

Master of Science, Human-Computer Interaction

2022 - 2023

Pursued an M.Sc. in Human-Computer Interactive Technologies, leading a mixed-methods dissertation study with 51 participants and applying statistical analyses to accessibility research.

Gautam Buddha University logoGU

Gautam Buddha University

Bachelor of Technology, Electronics and Telecommunications

2015 - 2020

Completed an integrated B.Tech and M.Tech in Electronics and Telecommunications, including a dissertation on risk assessment using probabilistic methods.

Tech stack

Software and tools used professionally

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