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Bindu Madhavi Krupa

@bindumadhavikrupa

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UX Architect and product designer crafting accessible, strategy-driven experiences that boost adoption and retention.

India

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What I'm looking for

I seek senior UX/product roles where I can lead cross-functional teams, shape design strategy, advance accessibility, and scale design systems.

I am a UX Architect and Product Designer with 12+ years delivering human-centered solutions across retail, banking, healthcare, and technology. I lead end-to-end product design, design systems, accessibility (WCAG), usability heuristics, and run Design Thinking workshops to align stakeholders and drive innovation.

I've spearheaded UX strategy and consulting engagements, improved product engagement through design audits and WCAG application, and driven measurable adoption—such as an 80% dashboard adoption within two months. I mentor designers, streamline design operations with Figma libraries, and continually learn in accessibility, AI-powered UX, and modern design tools.

Experience

Work history, roles, and key accomplishments

UX Architect

Freelancer

Sep 2023 - Dec 2024 (1 year 3 months)

Spearheaded end-to-end UX strategy and design consulting for startups and nonprofits, leading design audits and applying WCAG standards to enhance product engagement and accessibility.

UX Strategy Accessibility Design Systems Interaction Design Figma Design Thinking Usability Testing Prototyping

Employee Experience Design Architect

JP Morgan Chase

Aug 2021 - Aug 2023 (2 years)

Led UX strategy for Market Risk platforms used by 100K+ employees remotely, achieving 80% adoption of a redesigned dashboard within two months and improving overall usability.

UX Strategy UX Research Usability Testing Customer Journey Mapping Interaction Design Design Sprints Prototyping Design Thinking Design Systems User Research User Stories Product Design Product Strategy

Design Studio - Associate Manager

Accenture

Jun 2018 - Aug 2021 (3 years 2 months)

Facilitated 20+ user workshops and defined UX strategies across products, increasing design throughput by 40% through improvements to Figma libraries and Agile processes.

Workshop Facilitation UX Strategy Figma Design Systems Agile SAFe Kanban Design Thinking Team Management Adobe Illustrator

User Experience Design Lead

Cognizant

Dec 2012 - Jun 2018 (5 years 6 months)

Led user experience design efforts, implementing a pre-release design QA checklist that cut post-launch UX issues by 50% and mentored designers to improve delivery confidence.