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Abhilash Arumalla

@abhilasharumalla

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Branding & digital marketing leader blending strategy, creative direction, and ROI-driven campaigns.

India

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What I'm looking for

I’m looking for a leadership role where I can combine brand strategy and creative direction with data-driven digital marketing. I want to lead cross-channel campaigns, mentor teams, and improve ROI through performance tracking and brand-consistent storytelling.

I’m a Branding & Digital Marketing Leader with experience spanning brand strategy, digital marketing, graphic design, and video production. I drive brand awareness, customer engagement, and ROI through multichannel marketing and data-driven decision-making.

I design and implement long-term brand strategies that align with organizational goals, with consistent brand representation across channels. I build data-driven digital marketing programs—SEO, SEM, and email campaigns—then monitor performance metrics to refine campaigns and optimize ROI.

I lead cross-functional teams and mentor diverse talent to strengthen employee advocacy, internal branding, and user-centered brand experiences. I’ve spearheaded employee programs that recognize and reward people who exemplify brand ethos, improving alignment and brand loyalty.

I also direct high-quality creative production, from branded videos and visual storytelling to digital asset and web experience improvements. I’ve led graphic/web/video projects using tools like After Effects, Premiere, Illustrator, Photoshop, Cinema 4D, and modern AI creative workflows to create standout brand narratives and reduce outsourcing costs.

Experience

Work history, roles, and key accomplishments

Brand Manager

Continental Hospitals

Jan 2024 - Jan 2025 (1 year)

Designed and implemented brand strategies to improve brand visibility and sustained growth. Led internal branding and cross-channel digital campaigns (SEO, SEM, social, Meta Ads), improving lead generation, conversions, and website traffic while supporting UI/UX and branded video storytelling.

Brand Strategy Lead Generation Conversion Rate Optimization Content Marketing Event Management

Technical Lead (Graphic/Web/Video)

Evoke Technologies

Jan 2023 - Jan 2024 (1 year)

Directed graphic and branding projects while collaborating with international teams to enhance digital assets and improve website aesthetics. Developed innovative branding solutions using generative AI tools and delivered high-quality motion and visual content.

Adobe After Effects Adobe Illustrator Adobe Photoshop Cinema 4D Motion Graphics

Senior Motion Graphics Designer (Lead)

Skillsoft Pvt. Ltd. (SumTotal)

Jan 2013 - Jan 2022 (9 years)

Produced brand-consistent multimedia and motion assets for global marketing campaigns, improving audience engagement. Led in-house video production capabilities and marketing automation using HubSpot and Marketo, reducing outsourcing costs by 50%, while delivering analytics and performance reporting with Google Analytics and SEMrush.

Motion Graphics Video Production Leadership Marketing Automation Google Analytics SEMrush Data Analytics & Reporting Event & Tradeshow Branding WordPress

Designer

Amazon

Jan 2009 - Jan 2012 (3 years)

Created print and digital design assets while ensuring compliance with Amazon brand guidelines. Managed digital asset libraries, performed quality checks, and supported design workflow improvements recognized through an Outstanding Star Performer accolade.

Digital Asset Management Quality Assurance User Experience Design Workflow Optimization Collaboration

Education

Degrees, certifications, and relevant coursework

Gayatri Vidya Parishad College of Engineering

Bachelor of Technology, Electronics and Communication Engineering

2005 - 2009

Completed a Bachelor of Technology in Electronics and Communication Engineering from Gayatri Vidya Parishad College of Engineering between 2005 and 2009.