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Ashar User

@ashar-k

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Brand & visual strategist specializing in scalable design systems for SaaS and AI.

India

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What I'm looking for

I seek a role where I can lead brand and visual strategy for SaaS/AI products, build scalable design systems, collaborate cross-functionally, and drive measurable growth in a high-growth, product-focused team.

I am a Brand & Visual Strategist with 5+ years building scalable brand systems and high-performance visual assets for SaaS, AI-first, D2C and B2B companies. I focus on conversion-driven design, structured asset frameworks, and measurable growth that align design with business goals.

I've contributed to the launch of an AI SaaS product that achieved #2 Product of the Day on Product Hunt, delivering executive branding, go-to-market visuals, and scalable assets used in investor communications and growth campaigns. I direct brand consistency across international markets, including collaboration with China-based stakeholders.

My hands-on experience includes designing high-performance infographics and data-driven visuals that increased blog traffic by 55%, producing creatives that drove 50% audience engagement growth, and redesigning websites to increase traffic by 60%. I lead B2B branding across multiple websites and campaigns, reviving underperforming digital assets with conversion-led redesign strategies.

I bring expertise in design systems, asset optimization, CRO, and cross-functional remote collaboration, with a strong emphasis on quality control, stakeholder communication, and measurable creative impact.

Experience

Work history, roles, and key accomplishments

Current

Brand & Visual Designer – SaaS

Current

GroundAI

Mar 2025 - Present (1 year 5 months)

Core design team member in AI SaaS launch achieving #2 Product of the Day on Product Hunt.
Developed scalable asset frameworks supporting marketing, investor decks, and growth campaigns.
Directed brand consistency across international markets, including China-based stakeholders.

Brand Strategy Design Systems Data Visualization Cross Functional Collaboration Product Design

Content Strategist

Frugal Testing

Mar 2024 - Sep 2024 (6 months)

Designed high-performance infographics and data-driven visuals to enhance SaaS blog engagement.
Increased blog traffic by 55% through structured visual storytelling and optimized content layouts.

Content Strategy Visual Storytelling Marketing Campaigns Analytics

Creative Director - Consulting

Video Monkey

Nov 2023 - Mar 2024 (4 months)

Led brand direction across 15+ marketing campaigns and redesigned agency website, increasing traffic by 60%.
Produced high-converting YouTube and paid ad creatives, driving 50% audience engagement growth.

Creative Direction Video Production Audience Engagement Campaign Strategy Conversion Rate Optimization

Design Lead

Authority Magnet Co.

Oct 2022 - Nov 2023 (1 year 1 month)

Led B2B branding across 17 websites and multi-channel campaigns.
Scaled digital brand presence, increasing engagement by up to 70%.
Revived underperforming digital assets with conversion-led redesign strategies.

Web Design Design Systems UI UX

Visual Designer

AGCS Foods & Spices

Mar 2019 - Sep 2022 (3 years 6 months)

Managed digital and print marketing assets, improving cross-platform brand engagement by 45%.
Maintained visual governance across campaigns and brand touchpoints.

Visual Design Print Design Asset Management Quality Control Attention To Detail