Mbete Mumo - Account Executive - Trueblaq | Himalayas
Mbete MumoMM
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Mbete Mumo

@mbetemumo

Dynamic marketing professional with expertise in managing key accounts.

Kenya

I am a dynamic marketing professional with expertise in managing key accounts, driving successful product launches, and executing marketing campaigns for leading brands. With a proven ability to implement and enhance marketing operations processes, I leverage technology to achieve strategic goals. My strong analytical skills, project management capabilities, and dedication to delivering exceptional results set me apart.

At Trueblaq Limited, I have successfully managed key accounts and executed marketing campaigns for international and regional clients such as Safaricom, KBL, BMW, KCB, and The Macallan. I have developed and executed innovative marketing strategies tailored to client objectives, resulting in successful product launches and increased brand visibility. I have also led the conceptualization and launch of major brands and products, meticulously tracking KPIs and reporting on performance. Additionally, I have established and nurtured strategic partnerships, driving mutual business growth and cross-functional co-marketing efforts.

During my time at City Year, I served as a Near Peer Mentor, where I developed and led engaging lesson plans, built strong relationships with organizations and partners, and provided personalized attention and support to ensure academic improvement for my students.

Experience

Work history, roles, and key accomplishments

Trueblaq logoTR
Current

Account Executive

Trueblaq

Sep 2020 - Present (4 years 9 months)

I joined Trueblaq as an Account Executive with a core focus on Digital Product Key Account Management. I have curated marketing campaigns for leading tech companies such as Safaricom, Dell, Airtel and more, and lead to an over 25% increase in brand salience across these key accounts.

Education

Degrees, certifications, and relevant coursework

Mbete hasn't added their education

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