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Derendra Prasad MK

@mbadigitalmarketing

Digital Marketing Executive at Entellus & Co who managed campaigns across four clients and helped deliver 5,000 taxi app installs at about ₹2 each.

India

Message

What I'm looking for

I’m seeking entry-level and early-career opportunities in Australia across Digital Marketing, Performance Marketing, Advertising and Marketing Specialist roles. I’m open to relocating anywhere in Australia and to employer-sponsored opportunities.

At Entellus & Co, I executed digital marketing campaigns across Meta Ads and Google Ads for approximately four clients, with monthly advertising budgets of approximately ₹150,000–₹200,000. I monitored campaign KPIs and prepared performance reports to identify optimisation opportunities.

As a Freelance Digital Marketing Specialist for local businesses, I manage Meta campaigns from setup through optimisation, including audience research, retargeting and A/B testing. For a taxi-service campaign, I achieved approximately 5,000 app installs at an average cost per install of approximately ₹2, based on results available from the campaign period.

My MBA research project examined adoption of quick-commerce platforms in Tier-3 cities through a survey of 168 respondents, analysed using SPSS. I’m seeking entry-level and early-career opportunities in Australia across digital marketing, performance marketing, advertising and marketing specialist roles, and I’m open to relocation and employer-sponsored opportunities.

Experience

Work history, roles, and key accomplishments

Current

Freelance Digital Marketing Specialist

Current

Local Businesses

Jan 2025 - Present (1 year 9 months)

Managed digital marketing activities for local businesses, including Meta advertising campaigns, lead generation, and social media management. Achieved approximately 5,000 app installs for a taxi-service campaign at an average cost per install of approximately ₹2.

Meta Ads Manager Paid Social Advertising Campaign Management Lead Generation App Install Campaigns Audience Research Custom Audiences Lookalike Audiences Retargeting Budget allocation A B Testing Campaign Optimization performance reporting Social Media Marketing Google Business Profile

Digital Marketing Executive

Entellus & Co

Dec 2025 - May 2026 (5 months)

Executed digital marketing campaigns across Meta Ads and Google Ads, managing approximately 4 clients with monthly budgets of ₹150,000–₹200,000. Monitored KPIs using Google Analytics and Excel, and prepared performance reports.

Meta Ads Manager Google Ads Campaign Management Lead Generation Google Analytics Excel CRM Reporting Data Analysis

Digital Marketing Intern

Digisnare Technologies LLP

Nov 2024 - Dec 2024 (1 month)

Supported digital marketing campaign execution across social media and search platforms, conducted keyword research and competitor analysis, and assisted with SEO optimisation. Analysed campaign performance using Google Analytics and Excel.

SEO Keyword Research Competitive Analysis Google Analytics Excel Social Media Marketing Content Scheduling Market Research