Mayuresh Hirlekar
@mayureshhirlekar
I scale e-commerce growth through performance marketing and holistic media solutions.
IndiaWhat I'm looking for
At Reliance Retail's in-house agency, I manage digital campaigns for JioMart, Reliance Fresh, Sephora, NMACC, 7-Eleven, Pret A Manger, and FMCG brands including Campa and Independence. My work contributed to a 2.5X spike in JioMart festive-season sales and significant order growth through WhatsApp.
I've built performance media strategies across e-commerce, BFSI, EdTech, gaming, app engagement, and automotive brands at Merkle Sokrati, Performics India, OnlineSales.ai, and Outco. I increased Leverage Edu lead generation by 60%, reduced Livspace CPL by 55%, and improved IDFC First Bank social engagement by 30%.
I use analytical rigor, performance planning, and platforms including Google Ads, Meta Ads, Snapchat Ads, DV360, AppsFlyer, and Google Analytics to scale accounts and measure bottom-line impact. I also mentor marketing students, helping them navigate industry practices and career paths.
Experience
Work history, roles, and key accomplishments
At Vibrant Advertising Pvt. Ltd. (Reliance Inhouse Agency), where I manage dynamic campaigns for industry giants:
- Ecom Marketplace (JioMart) 🛍️
- Chain of Supermarkets (Reliance Fresh) 🥦
- Jio BP/Reliance Petroleum ⛽
- FMCG (Campa, Bugles, Independence, Spinner, Toffeeman, Raskik, Velvette, Suncrush, Enzo) 🍟
- Beauty E-commerce (Sephora)💄
- Cultural Center (NMACC) 🏤
- Convenience Store Chain (7
As a Volunteer Career Mentor at the Boston Institute of Analytics, I provide career guidance to students, helping over 300 individuals navigate their career paths effectively. I specialize in assisting students interested in marketing, offering insights into industry trends and practices. My role involves:
- Career Counseling: Guiding students to identify their strengths and align them with suita
• Led hyperlocal campaigns for 100+ automotive dealerships, focusing on lead generation and brand visibility within the automotive industry.
• Coordinated marketing efforts for Hyundai dealerships across India, implementing strategies to drive awareness, growth, and revenue.
• Conducted comprehensive market analysis, identifying industry trends and competitor insights to enhance strategic decision
As a Digital Marketing Manager, I spearheaded performance media strategies across diverse industries:
- Ecommerce (Ajio, Tata Cliq, Sugar, Snapdeal, Shoppers Stop)
- Lead Generation (IDFC First)
- EdTech (Leverage Edu)
- App Engagement (Supr Daily)
- Gaming (Balle Baazi, Poker Baazi)
- BFSI (IDFC First, Niyo)
Key Responsibilities:
▪ Developed media plans and explored new platforms for fresh audi
Provided marketing consulting services.
Performance Marketing Analyst
Jul 2018 - Feb 2021 (2 years 7 months)
▪ Managed SEM & Paid Social Media for hotstar (USA, UK, Canada) and Livspace (India, Singapore).
▪ Orchestrated hyper-local campaigns across 12 Indian cities, spending over 2.5 Cr/month on Google & Facebook.
▪ Expertise in Facebook, Google Ads (Search, Display, Discovery), Bing & Apple Search Ads.
▪ Produced insightful daily/weekly reports, integrating data from multiple sources for optimization.
▪ Worked in a 54 storey Building for Brickwork & Finishing – Indiabulls Sky Forest
▪ Worked in a 32 Storey Building for RCC, Brickwork & Finishing - Rajesh Life Spaces
▪ Quantity surveying – Concrete, Formwork, Brickwork, Plaster, Paintwork, Daily Consumption, other Equipment
▪ Responsible for any construction-related work as well as the Safety of more than 100 Co-Workers
▪ Bringing vision and
▪ Gained industrial insights, Operational Analysis & Project Management
▪ Write daily detailed reports logging work progress for quantity assurance purposes
▪ Advise the project manager regarding construction material cost, labour cost & quantity calculations
Education
Degrees, certifications, and relevant coursework
Symbiosis Institute of Business Management (SIBM)
Postgraduate Degree, Business Administration and Management
Specialization in Marketing
University of Mumbai
Bachelor of Engineering - BE, Civil Engineering
Maharashtra Institute of Technology
Diploma, Civil Engineering
Symbiosis Institute of Business Management, Pune
Master of Business Administration, Business Administration and Management
Symbiosis Institute of Business Management
Postgraduate Degree, Business Administration and Management
Postgraduate degree in Business Administration and Management with a specialization in Marketing.
University of Mumbai
Bachelor of Engineering, Civil Engineering
Bachelor of Engineering in Civil Engineering.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Website
topmate.io/mayureshJob categories
Skills
Interested in hiring Mayuresh?
You can contact Mayuresh and 90k+ other talented remote workers on Himalayas.
Message MayureshGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
