At Essential Kitchen, I planned marketing across social media, Mailchimp newsletters, and the Shopify website, using a content calendar to keep launches and promotions on schedule. I wrote customer-facing content and created campaign graphics and short-form videos with Canva and CapCut.
At CakesByNelia, I set up and run the social media account, plan posts for local customers, and answer customer inquiries. For my CakeCraft Studio capstone, I led a team of five designing a marketplace, creating its UX/UI in Figma, and building React features with Stripe payments and Cloudinary image uploads.
