At KLoc Technologies, I lead client delivery and pre-sales scoping for D2C and B2B merchants across India and APAC. I replatformed mysleepyhead.com from Magento to Shopify in one month and launched Nalli's Singapore store, migrating 27,488 products via the Admin API.
I also built KLoc's Agentic Commerce service offering and internal delivery playbooks. My AI-agent workflows automate release QA, visual regression checks, and reporting, while theme audits have cut LCP to about 1.9 seconds on three brands.
At Klassy.in, I built CRM and lifecycle marketing from scratch for around 100,000 customers. Win-back campaigns lifted repeat purchases from 2% to 12% and overall sales by 8%.
At GIVA, I ran weekly A/B tests and user research as the app grew from 100K to 1M users. Research-led changes lifted retention from 0.5% to 4%, and I designed the D2C app UI and a dynamic page designer.
