I’m a Growth, GTM and Revenue Systems leader with 10+ years of experience helping organisations improve how they acquire, convert and retain customers.
My background spans global enterprises, high-growth technology businesses and founder-led companies, including leading marketing automation work across EMEA for Google Cloud and owning regional programmes across EMEA and APAC at Medallia.
I work across the full commercial journey: growth strategy, go-to-market execution, lifecycle marketing, automation, customer journeys, CRM, lead management, scoring and routing, data, reporting, AI-enabled workflows and the systems connecting marketing, sales and customer success.
Today, I’m the founder of Bright Ivy, where I work with organisations on Growth, GTM, Revenue Systems and AI. I’ve also built Ivy Event Intelligence (IEI), an event intelligence platform that combines attendee data with behavioural signals to help organisations understand engagement, prioritise opportunities and improve commercial follow-up.
Alongside this, I advise founders and leadership teams on growth, GTM and commercial systems.
I’m particularly suited to roles where a business needs someone who can operate strategically while still getting into the detail — diagnosing what is holding growth back, designing the commercial system around it and helping put it into practice.
