Maxim Golov
@maximgolov
I build B2B SaaS positioning, go-to-market programs, and sales enablement that drive revenue.
United StatesWhat I'm looking for
At Pathlock, I define and take emerging security categories to market, including Identity, Audit, and GRC, while leading go-to-market for an AI-native platform. I also own website, demand generation, localization, and a weekly sales enablement program.
Previously at JetBrains and Netwrix, I led B2B positioning shifts, launched developer and security products, built a five-person product marketing team, and created lead-generation tools that delivered hundreds to roughly 1,200 leads per month. I turn technical complexity into stories that resonate with buyers, sales teams, and analysts.
Experience
Work history, roles, and key accomplishments
● Defined an emerging category unifying Identity, Audit, and GRC to differentiate Pathlock's vision, driving awareness through internal, prospect, customer, and analyst education
● Directed go-to-market for Pathlock's new AI-native platform launch, driving significant upsell and new business opportunities
● Led evergreen and topical demand-gen campaigns, including a rapid response to the Shiny
● Managed a cross-functional team to replace the legacy site, delivering 30+ pages with built-in SEO and AI-search optimization in H1 2025 to improve brand image and lead generation
● Built AI-accelerated content production and design workflows, cutting page turnaround from weeks to 1-2 days
● Shaped the messaging and positioning behind Pathlock's recognition in the 2025 Gartner Market Guide for
● Led messaging efforts within the project team driving JetBrains' pivot to a B2B top-down sales approach in 2024, creating a unified B2B sales proposition across 20+ products
● Owned product marketing strategy for Code With Me and Remote Development, coordinating ~3 launches per product per year and driving early-access adoption
● Led go-to-market for JetBrains IDE Services, announcing the la
● Grew from individual contributor to team lead within two years, hiring and developing a team of 5
● Designed the methodology and strategy behind a data security ROI calculator, generating ~100 leads/month
● Translated customer interviews into product scenarios, directing the build and rollout of in-browser demos that generated ~1,200 leads/month
● Led messaging strategy behind the company's pivot from IT auditing to the more lucrative data security market
● Conducted competitive research, producing battlecards and enablement sessions, and launching paid search campaigns, which together cut loss rates by ~30%
● Owned 1-2 major product launch campaigns per year, including 2 Early Access Programs (EAPs)
● Conducted competitive research, producing battlecards and enablement sessions, and launching paid search campaigns, which together cut loss rates by ~30%
● Built and scaled a sales enablement repository (~150 daily visitors) while hosting live and online enablement sessions
Education
Degrees, certifications, and relevant coursework
Graduate School of Management St. Petersburg State University
Bachelor's degree, Business, Management, Marketing, and Related Support Services
2012 - 2016
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Job categories
Skills
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