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Mauro Sbano

@maurosbano

Commercial strategy analyst working with founders to improve pricing, revenue models, and growth across international markets.

United Kingdom

Message

As a freelance Strategy & Business Analyst, I work with founders and leadership teams across SMEs and scaling businesses on pricing, revenue models, and commercial strategy. I build financial models and analyze market-entry, revenue, and cost questions to support decisions across multiple countries.

At Curaty, I led the UAE market entry and UK expansion, and contributed to closing two client contracts worth over £180,000 combined within the first month. My analysis of the sales funnel and pricing supported an approximately 22% increase in client acquisition and retention.

Experience

Work history, roles, and key accomplishments

Current

Strategy & Business Analyst

Current

Freelance

Jan 2023 - Present (3 years 9 months)

Worked on a fractional basis with founders and leadership teams across 14+ SMEs and scaling businesses, leading pricing, revenue model, and commercial strategy work over multi-month engagements. Sourced and secured engagements directly with founders through LinkedIn outreach, personal network, and client referrals.

Pricing Revenue Models Commercial Strategy Financial Modeling Market Analysis Cost Structure LinkedIn Outreach

Business Analyst

Curaty

Oct 2023 - Jun 2024 (8 months)

Worked directly with the CEO, executing commercial strategies across client acquisition, pricing, budgeting, and financial modelling to support international expansion. Led Curaty's entry into the UAE market and expansion of the UK business, defining commercial positioning and client acquisition approaches for both markets.

Client Acquisition Pricing Budgeting Financial Modeling Market Analysis Business Development Funnel Analysis Sales Marketing

Founder – E-commerce Business

Self Employed

Sep 2020 - Sep 2021 (1 year)

Built and ran an independent e-commerce business, owning commercial performance, operations, and cash flow end-to-end. Defined the business model, pricing, and launch approach, making direct decisions on margins, marketing spend, and inventory.

Ecommerce Business Models Pricing Marketing Inventory Management Cash Flow Management SEO Website Optimization

General Manager

Simmons Bars

Sep 2016 - Aug 2017 (11 months)

Ran day-to-day operations of a high-volume hospitality venue serving 400–500 customers per shift, with full responsibility for staff, costs, and service standards. Managed on-site teams, overseeing staffing, scheduling, and performance during high-pressure service periods.

Operations Management Staff Management Cost Control Scheduling Customer Service Reporting

Education

Degrees, certifications, and relevant coursework

University College London

MSc Management (Corporate Pathway), Management

2021 - 2022

Grade: High Distinction

MSc Management (Corporate Pathway) with a business research on Digital Transformation and its impact on organisations' Business Model Innovation, awarded with High Distinction.

University of Greenwich

BA Honours Business Management, Business Management

2017 - 2020

Grade: Distinction

BA Honours Business Management with a comparative study of travel characteristics and motivations of Millennials and Gen Z, awarded Distinction and Best Business Research Award 2020.