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Mauricio Peña Ramírez

@mauriciopearamrez

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I build data-driven marketing automation and personalized multichannel customer journeys.

Colombia

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What I'm looking for

I'm looking to combine marketing, technology, and customer experience through data-driven automation, API integrations, personalized multichannel communications, and measurable campaign optimization.

I've delivered email marketing and automation programs for the Chicago Tribune through 57 Works LLC and for WarnerMedia, Johnson & Johnson, Banco BHD León, and StarMeUp through Globant. My work spans email, SMS, push notifications, in-app messaging, segmentation, automated journeys, A/B testing, and performance analysis.

I implemented Salesforce Marketing Cloud and Drupal integration for WarnerMedia, increasing newsletter open rates by 30% and participation in inclusion programs by 25%. For Banco BHD León, I built automation models that improved customer engagement by 30% and reduced campaign management time by 20%.

I also bring a graphic design, UI/UX, web design, and e-commerce background, using HTML, CSS, JavaScript, Drupal, WordPress, and platforms including Magento, Shopify, WooCommerce, and BigCommerce to create responsive digital experiences.

Experience

Work history, roles, and key accomplishments

Listrak Email Marketing Specialist

57 Works LLC

Oct 2025 - Jul 2026 (9 months)

Developed and executed data-driven email marketing campaigns for the Chicago Tribune, managing the full lifecycle from strategy and segmentation to deployment and performance analysis using Listrak. Oversaw automated customer journeys, A/B testing, and compliance processes to enhance engagement, retention, and overall campaign effectiveness.

Listrak Email Marketing Campaign Management Segmentation Automation A B Testing Compliance Performance Analysis