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Maureen Mbithi

@maureenmbithi

Admissions professional at Boma International Hospitality College who managed the full student admissions lifecycle.

At Boma International Hospitality College (BIHC), I managed the full admissions lifecycle, from inquiries and applications through enrollment and onboarding. I developed enrollment plans, coordinated recruitment campaigns and events, and analyzed admissions data to inform senior leadership.

At International Hotel & Tourism Institute (IHTI), I developed and implemented the institute’s first annual marketing strategy. I’ve also worked as a freelance Digital Marketing Strategist and contributed to hospitality teaching, including Front Office Operations, Food & Beverage Management, and Hospitality Marketing.

Experience

Work history, roles, and key accomplishments

Senior Admissions Officer

Boma International Hospitality College

Jan 2016 - Jan 2025 (9 years)

Managed the full admissions lifecycle and developed strategic enrollment plans. Supervised admissions assistants, analyzed data, and coordinated recruitment events to increase enrollment.

Admissions Management Enrollment management Data Analysis Reporting Team Supervision Budget Management Event Coordination Stakeholder Engagement Teaching Hospitality Education

Acting Senior Marketing Executive

International Hotel & Tourism Institute

Jan 2014 - Jan 2015 (1 year)

Developed and implemented the institute's annual marketing strategy. Managed marketing databases, coordinated advertising campaigns, and organized promotional events.

Marketing Strategy Database Management Campaign Management Advertising Brand Management Event Coordination Market Research Competitive Analysis Team Supervision

Front Office Management Training Intern

Heri Heights Serviced Apartments

Jan 2013 - Jan 2014 (1 year)

Handled front desk operations including guest check-in, check-out, reservations, and inquiries. Provided guest relations support and processed payments accurately.

Front Office Operations Guest Relations Reservations Switchboard Operation Cashiering Upselling Customer Service

Hospitality Lecturer

Parapet Institute of Hospitality & Business

Jan 2013 - Dec 2013 (11 months)

Taught hospitality management courses including Front Office Operations, Food & Beverage Management, and Hospitality Marketing. Prepared training materials and assessed student performance.

Teaching Curriculum Development Student Assessment Hospitality Management Front Office Operations Food and Beverage Management Hospitality Marketing