Maud Fraison Lepetit

At Surfshark, our mission is clear: to create the most beloved cybersecurity products. A single app to manage all your cybersecurity needs: VPN, antivirus, ad blocker, data breach alert system, cyber insurance…
In 2022, Surfshark merged with the Nord Security group to become a European unicorn. In 2024, Surfshark ranked 47th in the Financial Times’ list of the 1,000 fastest-growing companies. With

▻ Management
o Managing a team of four people, allocating tasks, budgets and responsibilities.
o Managing agencies (SEA experts, SEO experts, creative agency)

▻ Budget Management & KPIs
o Allocating yearly budgets to define the marketing mix with a focus on ROI
o Monitoring KPIs and making adjustments where necessary.

▻ Strategy
o Defining annual marketing objectives and creating an action plan

Bip&Go is the commercial subsidiary of the Sanef Group, specialising in the sale of electronic toll tags. Its aim is to simplify travel and become a major player in mobility across Europe. As part of the Bip&Go marketing team, I am responsible for online and offline customer acquisition.

My responsibilities:

▻ Customer Acquisition
o Defining and implementing an online and offline acquisition st

At Waekura, our vision is simple: to modernise the world of jewellery by offering a premium experience at an affordable price. Starting out as a customer care and e-commerce assistant, I quickly progressed to the role of Traffic Manager.

My responsibilities:

▻ Acquisition
o Helping to develop and implement the overall digital acquisition strategy.
o Rolling out the strategy across various acq

With 10 years’ experience, the Adveris agency supports businesses in their digital transformation through the creation and redesign of websites, as well as the implementation of digital marketing strategies.

My responsibilities:

As part of the digital marketing team, I managed acquisition campaigns entirely independently, for jewelery and cosmetics brands.
▻ SMO (Facebook Ads, Instagram Ads, Li

A project I worked on during my MSc in Digital Marketing, in which I served as Project Manager.

Fireleads is the web app that helps your friends and family save money on their insurance while you boost your income. By becoming ambassadors, Fireleaders recommend the services of Fireleads and its partner Santors, an insurance broker, to their friends and family. For every lead converted thanks to

Asphalte is a project by style enthusiasts. Building on their initial experience in the fashion industry, they launched their new brand, Asphalte, in December 2016, with their first product: the Perfect Jumper. After a successful year and a half, they are still pursuing the same goals:
▻ High-quality, long-lasting clothing
▻ A single price: the fair price
▻ Just-in-time production, thanks to th

For six years now, the pet lovers at Animalbox have been delighting dogs and cats across Europe with their Woufbox and Miaoubox. Their goals:
▻ To bring joy to all our furry friends
▻ To offer a wide range of products suitable for all pets
▻ To offer their boxes at the best possible price

My responsabilities:

▻ Creating and managing digital advertising campaigns (FBAds, Google Ads.)
▻ Infl

Work carried out for the Active Cosmetic division (La Roche-Posay & Vichy)

My responsabilities:

▻ Developing a digital strategy for 2017 across Facebook, Instagram and YouTube.
▻ Drafting a marketing plan for the launch of the Toleriane Teint make-up range.
▻ Responsible for relations with communication agencies.
▻ Production of communication materials (flyers & leaflets).
▻ Market visit

▻ Assisting customers in line with their requests and needs.
▻ Administrative tasks within the branch (processing invoices, issuing new SIM cards, etc.).
▻ Receiving and transferring Orange Money.
▻ Sales.

Consulting :
▻ Fireleads (Project Manager)

Cours suivis :
▻ Graphic Design & Website Management
▻ Digital Analytics
▻ Big Data & E-marketing
▻ Globalization in a Digital World
▻ Advanced Project Management
▻ Sustainable and International Project Development

Electifs & Spécialisation :
▻ Advanced Graphic Design
▻ Artificial Intelligence
▻ Communication & Efficient Copy Strategy
▻ Growth Hackin

Cours suivis M1 :
▻ International Finance
▻ International Negotiation
▻ Corporate Governance
▻ Innovation and Economic Transformation
▻ Design Thinking

Echange universitaire à Kingston, ON, Canada
Cours suivis :
▻ Marketing Ethics
▻ International Business in Non-Market Environment
▻ Financial Accounting
▻ Organizational Behavior

Cours suivis L3 :
▻ Droit des sociétés, droit fiscal, droit civil et droit des contrats.
▻ Sociologie, Compréhension du Consommateur et de l'Acheteur.
▻ Comptabilité, Contrôle de gestion.
▻ Statistiques.
▻ Micro-économie, Macro-économie.

Cours suivis : Mathématiques, Géopolitique, Culture générale (Philosophie et Littérature), Anglais, Allemand