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Matt Lucad

@mattlucad

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Senior transformation project manager delivering AI, MarTech, and data-driven change that executives can act on.

United States

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What I'm looking for

I’m looking to lead transformation programs combining AI/ML, data, and automation—partnering with executives and engineering to strengthen governance, improve delivery predictability, and drive measurable business outcomes.

I’m a Senior Transformation Project Manager with 20+ years of experience delivering AI, MarTech, and data-driven initiatives across financial services, gaming, and SaaS. I lead cross-functional teams (5–25) to drive automation, analytics, and enterprise change—translating complex technical programs into clear executive outcomes.

Most recently, I directed AI/ML transformation in Synchrony’s marketing technology division, improving data transparency, delivery efficiency, and executive visibility while supporting up to six concurrent projects. Previously, I improved sprint velocity by 20% and on-time delivery at GSN Games, reduced end-to-end timelines by 10% through CRM/MarTech integrations at Zeta Global, and cut development turnaround times by 25% while leading a SQL-based accounting system processing over 10M transactions daily.

Experience

Work history, roles, and key accomplishments

Current

Transformation Project Manager

Current

Synchrony Bank

Mar 2023 - Present (3 years 4 months)

Directed AI/ML transformation in Synchrony’s marketing technology division, improving data transparency and delivery efficiency across up to six concurrent projects (5–25 people). Built Smartsheet dashboards and agile milestone tracking to increase delivery predictability and streamline governance for faster enterprise digital adoption.

Marketing Technology (MarTech)Data Governance Agile Delivery Smartsheet Workflow Optimization Process Automation Project Reporting

Technical Project Manager

GSN Games (A Scopely Company)

Oct 2021 - Jan 2023 (1 year 3 months)

Managed agile data teams delivering analytics platform enhancements and GDPR compliance initiatives, increasing sprint velocity by 20% and improving on-time delivery. Implemented structured reporting and analytics workflows that improved decision-making effectiveness by 30%.

Agile Delivery Data Analytics Platforms GDPR Compliance Scrum Backlog Management Analytics Reporting Cross Functional Collaboration

Technical Solutions Manager

Zeta Global

May 2019 - Aug 2020 (1 year 3 months)

Delivered large-scale CRM and MarTech integrations, reducing end-to-end project timelines by 10%. Served as the primary liaison between engineering, marketing, and client stakeholders to align technical delivery with business objectives.

CRM Integration Technical Project Management Stakeholder Management Cross Functional Collaboration Workflow Optimization Risk Management

Project Manager

Endurance International

Feb 2017 - May 2019 (2 years 3 months)

Led 5–8 member agile teams developing a SQL-based accounting system processing over 10M transactions daily. Reduced development turnaround times by 25% through improved automation, sprint retrospectives, and delivery metrics.

Agile Leadership SQL Transaction Processing Process Automation Sprint Retrospectives Delivery Metrics Delivery Management