Looking for a job

Matthew Ta

@matthewta

Marketing Lead at Gong cha DMV who automated invoice processing and built an intranet for 24 franchise locations.

At Gong cha DMV, I lead digital marketing across a 24-location franchise network, coordinating portfolio-wide campaigns and weekly store promotions. I also built and hosted an intranet that centralizes operating materials, marketing resources, inventory ordering, and franchisee updates.

I replaced a spreadsheet-to-QuickBooks Online workflow with QBO API integrations for bulk invoice creation and instant order modifications, saving 20 hours of manual entry each month. I’ve also built AI-assisted lead-sourcing and outreach workflows that turn more than 150 weekly prospects into a repeatable follow-up process.

Experience

Work history, roles, and key accomplishments

Current

Marketing Lead

Current

Gong cha DMV

Sep 2025 - Present (1 year 1 month)

Led digital marketing across a 24-location franchise network, coordinating monthly campaigns and building a franchise intranet. Automated invoice workflows and AI-assisted lead sourcing, converting 9% of prospects into qualified sales conversations.

Digital Marketing Campaign Management Quickbooks REST APIs Workflow Automation OpenAI Codex Google Cloud Platform Lead Generation Data Analysis Project Management

Marketing Intern

The Ingenuity Project

Jan 2025 - Jun 2025 (5 months)

Produced monthly newsletters and social media content, increasing Instagram engagement by 18% over six months.

Content Creation Social Media Marketing Newsletter Production Instagram Engagement Strategy

Associate Banker

JP Morgan Chase Bank

Dec 2020 - Feb 2022 (1 year 2 months)

Served approximately 30 clients per day with account servicing, transactions, and digital-banking support. Made compliant referrals for lending, credit-card, and investment services.

Client Services Banking Operations Digital Banking Needs discovery Referrals Compliance

Server

Matchbox

Sep 2019 - Mar 2020 (6 months)

Provided hospitality services as a server at Matchbox in Rockville, MD.

Server

Silver Diner

Mar 2019 - Sep 2019 (6 months)

Provided hospitality services as a server at Silver Diner in Rockville, MD.

Education

Degrees, certifications, and relevant coursework

Towson University

Bachelor of Science, Business Administration

Completed a Bachelor of Science in Business Administration with a Marketing Focus, including a capstone project developing a go-to-market strategy for a fictional food and beverage corporation.