Open to opportunities

Matteo Gagianesi

@matteogagianesi

Message

I build customer data platforms, audiences, and journeys that drive marketing decisions.

Italy

Message

At Deloitte Digital, I design data schemas in Adobe Experience Platform, integrate customer data, and activate audiences across email, in-app, Adobe tools, Google, Meta, Snapchat, and TikTok.

I build and monitor customer journeys in Adobe Journey Optimizer, develop SQL analysis and validation queries, and define consent-aligned data policies for international clients. My work spans insurance, retail, banking, and healthcare, grounded in data modeling, ETL design, and customer data management.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing & Data Consultant

Current

Deloitte Digital

Oct 2022 - Present (3 years 11 months)

Designing data schemas in Adobe Experience Platform, integrating data from multiple sources, and activating audiences across various destinations. Managing customer journeys in Adobe Journey Optimizer and developing SQL queries for data analysis and insights.

Adobe Experience Platform Adobe Journey Optimizer Adobe Campaign Adobe Target SQL Data Modeling ETL Data Governance Customer Journey Orchestration Agile

Data Management Consultant

Oaks

Sep 2019 - Oct 2020 (1 year 1 month)

Designed ETL processes for a client in the digital payment sector. Developed marketing campaigns using SAS Marketing Automation and maintained SAS SQL procedures for calculating key KPIs.

ETL Marketing Automation PROC SQL KPI Calculation

Education

Degrees, certifications, and relevant coursework

University of Milano-Bicocca

Master's Degree, Computer Science

2020 - 2022

Activities and societies: Erasmus+ exchange at Universitat Rovira i Virgili, Tarragona, Spain (Feb-Jun 2022)

Master's Degree in Computer Science with a thesis on driving customer-centric marketing through Customer Data Platform, including an Erasmus+ exchange at Universitat Rovira i Virgili.