Open to opportunities

Chiara User

@chiarauser

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Data and Web Analyst passionate about Big Data and marketing.

Italy

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What I'm looking for

I am looking for a role that values data-driven decision-making and offers opportunities for professional growth in analytics and marketing.

As a Data and Web Analyst, I thrive on exploring the vast universe of Big Data and its intersection with marketing technology. My current role at Omnicon Media Group has allowed me to develop expertise in Web Analytics and Business Intelligence, where I focus on creating insightful dashboards and reports that drive data-informed decisions.

Throughout my career, I have successfully managed compliance requirements and data governance, ensuring that privacy plays a critical role in my analytical processes. My experience includes setting up Floodlight and Pixel, as well as data migration and datalayer implementation, which has honed my technical skills in tools like Google Analytics, Looker Studio, and Power BI.

With a Master's degree in Marketing Management and Advertising, I have a solid foundation in business principles and a keen interest in the digitization of marketing strategies. I am eager to leverage my analytical skills and marketing knowledge to contribute to innovative projects in the tech and marketing sectors.

Experience

Work history, roles, and key accomplishments

Data and Web Analyst

Omnicon Media Group (Annalect)

Oct 2022 - Present (2 years 9 months)

Analyzed and created dashboards, reports, and presentations, while also providing consultancy services related to internal data management. Set up Floodlight and Pixel, managed data migration and datalayer implementation, and ensured compliance with data governance requirements.

Google Analytics Looker Studio Power BI Google Tag Manager Data Analysis Web Analytics Data Governance Pixel

Marketing and International Donations Management Assistant

Fondazione Lang Italia

Jan 2019 - Present (6 years 6 months)

Provided support to the communication team and independently managed overseas donations. Offered consultancy services for other non-profit organizations.

Nonprofit Consulting Non Profit Consulting Marketing Support International Relations

Analyst - Stock Market Performance and Trends

Crédit Agricole

Jan 2018 - Present (7 years 6 months)

Analyzed stock market performance and trends. Gained experience in financial analysis within a banking environment.

Financial Analysis Market Trends Banking Operations

Education

Degrees, certifications, and relevant coursework

Universidade Católica Portuguesa

Master's degree in Marketing Management and Advertising, Marketing Management and Advertising

Activities and societies: Participation in the university association Equality in Business (2020-2021). Served as an Event Manager, organizing and managing various events and workshops focused on the theme of inclusion and diversity.

Master's degree completed entirely in English. Experimental thesis project focused on the digitization process of marketing in nonprofit organizations. Explored topics of personal interest such as Web Analytics, BI and Marketing Technologies.

Università Commerciale Luigi Bocconi

Bachelor's degree in Business Administration and Management, Business Administration and Management

Activities and societies: Participation in the writing school of the Women's Library of Milan. Writing course focused on developing writing skills in the socio-political sphere.

Bachelor's degree completed in Italian, with some exams conducted in English. My thesis project focused on the achievable economic and financial optimization of some public administration processes.