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Matrimar Grace De Guzman

@matrimargracedeguzma

Email marketing specialist at Kreller Group building B2B lead-nurturing campaigns around brand protection and revenue protection.

Philippines

Message

At Kreller Group, I plan and execute email campaigns that support B2B lead generation and customer engagement. I develop prospecting and follow-up sequences, and create educational content about brand protection and revenue protection.

In freelance and contract work, I manage email marketing for B2B and e-commerce clients. I build automated workflows and customer journeys, including welcome, abandoned cart, post-purchase, and re-engagement sequences.

For health and wellness businesses including PROTHERAPYSUPPLIES and FUTUREBRANDS, I supported marketing activities and created customer-focused communications. I developed product messaging that explains benefits clearly for audiences making health, wellness, and therapeutic product decisions.

I use campaign data to test and optimize messaging, segmentation, and customer journeys. My work also includes campaign QA, list hygiene, deliverability monitoring, and performance reporting.

Experience

Work history, roles, and key accomplishments

Email Marketing / Digital Marketing Experience

FutureBrands

Supported marketing initiatives within a health and wellness/product-focused environment, developing customer-oriented content and applying digital marketing strategies.

Email Marketing Digital Marketing Content Creation Customer Engagement Marketing Strategy

Email Marketing / Digital Marketing Experience

ProTherapySupplies

Supported marketing activities for a health and wellness product business, developing customer-focused communications and applying email marketing principles.

Email Marketing Digital Marketing Segmentation Personalization Campaign Planning Performance Monitoring Content Creation

Email Marketing & Marketing Automation Specialist

Freelance / Contract

Managed end-to-end email marketing for B2B and e-commerce clients, including campaign planning, automation, segmentation, A/B testing, and performance analysis.

Email Marketing Marketing Automation Klaviyo ActiveCampaign HubSpot Mailchimp Segmentation A B Testing Campaign Analytics List Hygiene Deliverability Lifecycle Marketing Lead Nurturing SMS Marketing

Email Marketing / Marketing Specialist

Kreller Group

Planned, created, executed, and optimized email marketing campaigns for B2B lead generation and customer engagement. Developed copy, segmentation, automations, and QA while collaborating with cross-functional teams.