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Mateusz Madry

@mateuszmadry

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Employer Branding and Employee Experience leader driving tech-focused talent attraction.

Poland

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What I'm looking for

I seek a senior EB/employee experience role where I can lead global employer brand strategy, run data-driven recruitment marketing, collaborate cross-functionally, and scale processes for measurable talent attraction and candidate experience improvements.

I am an Employer Branding and Employee Experience professional with cross-industry experience in technology, finance and pharmaceuticals, and an MBA concentrated in global marketing and business development. I have led end-to-end EB strategy, project and budget management, delivering measurable results such as boosting engagement rates from 0.5% to 2.0%, a 5% increase in high-quality candidates, and saving over €30,000 through event calendar redesign.

I specialize in unifying brand and technology initiatives using Agile/DSDM practices and tools like Monday, HubSpot and Sprinklr, and in building reporting and analytics solutions with Tableau and SAP SuccessFactors. I regularly partner with legal, marketing, comms and external agencies to run global campaigns, large workshops and multi-channel recruitment marketing programs while creating handbooks, training and scalable processes to improve candidate and employee experience.

Experience

Work history, roles, and key accomplishments

Employer Branding Lead

Nordea

Sep 2023 - Sep 2025 (2 years)

Led end-to-end Employer Branding and Employee Experience strategy for Nordea Technology, revamping processes and campaigns to increase engagement from 0.5% to 2.0% and saving over €30,000 through calendar and budget optimizations.

Employer Branding Project Management HubSpot Monday.Com Sprinklr SAP SuccessFactors Tableau

Global Employer Branding Manager

Sanofi

May 2023 - Aug 2023 (3 months)

Managed global employer branding content and Sprinklr implementation, led logistics and content for 50+ global EB workshops in Paris and produced training materials that unified social posting methods and advocacy practices.

Employer Branding Sprinklr Workshop Facilitation Content Production Adobe CC Advocacy Training

Global Recruitment Marketing Manager

RTB House

May 2022 - Apr 2023 (11 months)

Developed tech-focused recruitment marketing and competitor analysis, improving application quality by 5% and shortening candidate journeys via career site optimizations and ATS migrations.

Recruitment Marketing Competitor Analysis Greenhouse Mailchimp LinkedIn Recruiter Asana Salesforce

Recruitment Marketing Specialist

GSK

May 2019 - May 2022 (3 years)

Produced and managed recruitment content and global LinkedIn campaigns, delivering 100+ testimonials, 40 videos and supervising long-term campaigns to support hiring and employer brand initiatives.

Content Creation Recruitment Marketing Adobe Suite Sprinklr Brazen Event Coordination

Service Learning Coordinator

Suffolk University

Sep 2018 - Dec 2019 (1 year 3 months)

Coordinated Suffolk's Service Learning Program, recruiting and supervising students and expanding partnerships to over 40 community organizations while producing a program handbook to standardize processes.

Program Coordination Partnership Development Volunteer Management Handbooks Canva Community Engagement

Digital Marketing Specialist

Accenture Operations

Feb 2015 - Sep 2018 (3 years 7 months)

Provided digital marketing support for BMW/MINI global markets, implementing AEM features, running 30+ Google Ads campaigns, and delivering training and handbooks to improve site experiences and workflows.

Adobe Experience Manager Google Ads Jira Workfront Agile Training Web Optimization

Projects & Partnerships Coordinator

British Council

Jan 2013 - Feb 2015 (2 years 1 month)

Coordinated events and marketing for EU-funded projects, managed social channels with Hootsuite, and supported Arts & Society and EDI teams with web content using HTML and WordPress.

Event Coordination Hootsuite Copywriting WordPress HTML Stakeholder Management

Tourism Coordinator

ATAS Travely Agency

Oct 2010 - Dec 2013 (3 years 2 months)

Coordinated logistics and events for 20+ educational tours to the UK, managing housing, transportation and educational materials to ensure smooth participant experiences.

Logistics Coordination Event Planning Stakeholder Management Customer Service

Footage QA Tester

GOG.com

Feb 2009 - Jan 2010 (11 months)

Recorded and edited 40+ game videos for GOG's YouTube channel, supported brand guideline creation and conducted QA for titles including Witcher 2 and Rayman Origins.

QA Testing Content Production Brand Guidelines Competitor Analysis