Małgorzata Macuda
@magorzatamacuda
Data-driven project manager who turns user insight into scalable product and marketing outcomes.
What I'm looking for
I am a project leader who brings structure to complexity, blending data-driven experimentation, process optimization, and product lifecycle strategy with a deep interest in psychology and human behavior. I focus on understanding real needs and turning those insights into solutions that scale and endure.
With 10 years managing marketing and UX initiatives across Agile, Lean, and Waterfall, I have led cross-functional teams on campaigns and digital projects for clients such as ABB, Shell, and Givaudan, achieving measurable results like a 25% reduction in project delivery time and a 30% increase in audience engagement.
I drive operational optimization, implementation leadership, and stakeholder alignment—building tools and workflows (for example an automated e-commerce optimization tool) and overseeing budgets of €100K+ to consistently meet KPIs while earning industry recognition including 2× Red Dot and 4× International Creativity Awards.
Experience
Work history, roles, and key accomplishments
Studio Traffic & Resource Manager
AMS
Jan 2024 - Present (1 year 10 months)
Manage studio traffic and resource allocation to streamline delivery, reducing project delivery time by 25% and improving team efficiency through process automation.
Brand Manager
Admind Agency
Jan 2023 - Jan 2024 (1 year)
Led brand strategy and campaigns for clients including ABB, increasing audience engagement by 30% and implementing an ROI measurement tool across 10+ markets.
Senior Project Manager
Atelier XIV
Jan 2021 - Jan 2023 (2 years)
Led rebranding and digital projects, enhancing brand visibility by 20% and driving UX and web development initiatives including automated e‑commerce optimization tools.
Project Manager
Mobee Dick
Jan 2021 - Dec 2021 (11 months)
Managed UX/UI and personalization-focused digital solutions, coordinating cross-functional teams to deliver marketing and digital projects across Agile and Waterfall methodologies.
Project Manager
Admind Agency
Jan 2017 - Jan 2021 (4 years)
Delivered multi-channel marketing campaigns and brand initiatives, managing budgets and vendor relationships to boost reach and engagement for client projects.
Group Marketing Executive
Eden Hotel Collection
Jan 2015 - Jan 2017 (2 years)
Led marketing initiatives including web design, social media, and launches, managed €100K+ budgets and 50+ supplier relationships to support new facilities and brand growth.
Education
Degrees, certifications, and relevant coursework
University of Derby
Master of Arts, Visual Communication & Design
Master of Arts in Visual Communication & Design focusing on visual communication and design principles.
University of Silesia
Bachelor of Education, Education
Bachelor of Education (BEd) providing foundations in education and pedagogical practice.
Future London Academy
Certificate, UX Research
UX Research course covering user research methods and practices.
Pret-a-Create
Certificate, Design Thinking
Design Thinking course focused on human-centered design and problem solving.
Udemy
Certificate, Project Management / AI Ethics
Courses in Project Management and Artificial Intelligence Ethics completed via Udemy.
Interaction Design Foundation
Certificate, UX Design
The Foundations of UX Design course covering core UX design principles and methodologies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
rb.gy/b7mqzrJob categories
Skills
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