
Mary Rose Mania
@maryrosemania
Partnerships and Business Development Manager at HL Assurance, bringing data-driven strategy to business growth in insurance.
What I'm looking for
At HL Assurance, I currently work as Business Operations Manager – Partnerships & Business Development. Before that, I was Head of Marketing, overseeing digital campaigns, customer engagement, and brand development in insurance.
At Edisen, I established the analytics function for Netflix's k-drama social channels and developed a data-driven feedback loop that increased subscribers by 800%. I also designed a Creative Engagement KPI framework and provided data-driven strategic input for eight campaign wins in 2023.
Earlier, I designed and conducted quantitative and qualitative research at Gojek, MRC (MediaCorp Enterprise), ABS-CBN Corporation, and Synovate Philippines. My work has included research for ABS-CBN TV Plus, consumer and media insights, and sustainability reporting and impact measurement; I hold a Bachelor's Degree in Statistics from University of the Philippines.
Experience
Work history, roles, and key accomplishments
Business Operations Manager – Partnerships & Business Development
Jan 2026 - Present (9 months)
Worked as Business Operations Manager – Partnerships & Business Development at HL Assurance.
Worked as Head of Marketing at HL Assurance.
Worked as Analytics and Insights Manager at HL Assurance.
I utilized data and insights to create impactful strategies for creative pitches. By analyzing media usage, cultural behavior, and human nature, I turn these findings into data-driven ideas that captivate, inspire and engage our clients and audiences.
Achievements include:
1) Secured eight (8) key campaign wins in 2023 with data-driven strategic input for creative campaigns
2) Designed and impl
I established the Analytics function for Netflix's k-drama social channels, and in my first year in the role, single-handedly designed and presented monthly, yearly, and milestone-based analytics reports and insights to develop comprehensive social media solutions for our clients.
I built uniquely integrated creative, operational, and analytical workflows through working closely with our Netflix
Gojek is a Jakarta-based on-demand, multi-service tech platform, and is one of Southeast Asia’s most valuable tech startups.
I worked in the International Research Department of Gojek and was in-charge with providing strategic consumer insights to the Singapore team through use of primary and secondary research sources.
I designed, planned and conducted multiple end-to end research projects (b
MRC is a full-service market research agency (est. 1989 in Singapore) and is one of the leading providers of strategic insights for the Singapore Government.
Part of my role as a Research Manager was to prepare proposals that showcase the strength and capabilities of the company and to generate SGD 1.5 million worth of business to the company annually.
Through careful consideration of project re
As a Senior Analyst, I managed multiple client accounts and end-to-end government/public policy research projects. This included proposal preparation, research design planning with clients, questionnaire design, monitoring of survey operations, data analysis, report writing, and presentation of the report to clients.
I maintained positive client relationships to ensure repeat business by regularl
Worked as Senior Research Executive at MRC (MediaCorp Enterprise).
ABS-CBN is the Philippines’ leading media and entertainment organization.
As a Senior Analyst, I managed multiple end-to-end quantitative research projects for ABS-CBN’s Research Department and for various internal stakeholders. The work involved questionnaire design, third-party vendor management, operations management, data analysis, and writing research reports.
My most significant accomplish
Worked as Research Analyst at ABS-CBN Corporation.
Synovate Inc. is an international market research agency acquired by Ipsos Inc in 2011.
I started my market research career by understanding the basics of the research process - how to kick off a project by discussing and aligning with the whole internal team, how to plan budgets and timelines according to client expectations, how to design effective questionnaires, how to monitor survey operatio
Worked as Research Assistant at Synovate Philippines.
Education
Degrees, certifications, and relevant coursework
Singapore College Of Insurance
Certificate in Personal General Insurance
Issued Nov 2025
Global Reporting Initiative (GRI)
GRI Certified Sustainability Professional
Issued Mar 2024 · Expired Mar 2025
Global Reporting Initiative (GRI)
Reporting with the GRI Standards
Issued Jan 2024
Singapore College Of Insurance
Basic Insurance Concepts and Principles
Issued May 2024
IFRS Foundation
FSA Credential Level II Candidate
Issued Feb 2024
National University of Singapore
Accelerated Management Program, Business, Management, Marketing, and Related Support Services
2023 - 2024
Intermediate SQL: Data Reporting and Analysis
Issued Feb 2023
Coursera Course Certificates
Google Data Analytics Specialization
Issued Oct 2023
Agile Project Management
Issued Aug 2023
SQL: Data Reporting and Analysis
Issued Jan 2023
Coursera
The Sustainable Development Goals – A global, transdisciplinary vision for the future (University of
Issued Oct 2023
Coursera
Impact Measurement and Management for the SDGs (Duke University)
Issued Nov 2023
Microsoft
Career Essentials in Data Analysis by Microsoft and LinkedIn
Issued Dec 2022
Customer Insights and Consumer Analytics for Organizations: Concepts
Issued Jan 2021
Data Visualization: Storytelling
Issued Sep 2020
The 22 Immutable Laws of Branding (Blinkist Summary)
Issued Sep 2020
Data Science Foundations: Fundamentals
Issued Dec 2020
Business Intelligence for Consultants
Issued Dec 2020
Design Thinking: Data Intelligence
Issued Nov 2020
The Sweet Spot: How to Accomplish More by Doing Less
Issued Sep 2020
Productivity Principles to Make Time for What’s Important
Issued Sep 2020
University of the Philippines
Bachelor's Degree, Statistics
2004 - 2008
Availability
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