Open to opportunities

Eleana Tan

@eleanatan

Message

Turning Data into Decisions | Analytics & Marketing Strategy | AI & Automation Enthusiast

Singapore

Message

What I'm looking for

I'm seeking a data role where I can apply analytics, predictive modeling and experimentation to drive user growth and marketing ROI, collaborate cross-functionally, and deliver measurable business impact.

I am a goal-oriented data analyst with four years of experience driving digital transformation in agriculture and marketing, primarily at Yara International. I built and maintained performance dashboards, managed third-party tool integrations, and led marketing and product analytics initiatives—helping the Africa team prevent $9,000+ in commission leakage and enabling a Thailand iOS launch to achieve $4.5 Million in one month.

I specialize in predictive modeling, forecasting, experimentation, and statistical analysis using tools like SQL, Python, Power BI, Metabase and Looker Studio. I partner closely with product, engineering and marketing teams to translate data into actionable insights that improve retention, optimize campaigns, and guide strategic decisions.

Experience

Work history, roles, and key accomplishments

Data Analyst

Yara International

May 2021 - Jul 2025 (4 years 2 months)

Built and maintained performance dashboards for Marketing, Product, and Global teams, preventing $9,000+ in commission leakage by exposing fraudulent promoter claims and enabling data-driven decisions across channels. Led marketing and product analytics (segmentation, MMM, CLTV, A/B testing) that supported a Thailand iOS launch achieving $4.5M in in-app transactions in one month, drove a 20–30% li

SQL Python Power BI Appsflyer XGBoost A B Testing Data Integration

Tax Analytics Intern

IRAS

Jan 2021 - May 2021 (4 months)

Built predictive models to flag GST refund claim risks and translated data-preparation scripts from SAS to Python for Databricks deployment; developed a Power BI dashboard to monitor departmental data science/AI solution usage.

Python Databricks Power BI SAS

Actuarial Intern

SCOR Reinsurance

Sep 2020 - Dec 2020 (3 months)

Supported renewal of SEA reinsurance treaty pricing and revised pricing guidelines, conducting statistical analyses on long-term disability and critical illness portfolios and developing pricing tools for policy riders.

Statistical Modeling Pricing Research Data Analysis

Education

Degrees, certifications, and relevant coursework

National University of Singapore

Bachelor of Science (Hons), Statistics

2017 - 2021

Completed a Bachelor of Science (Hons) in Statistics with a specialization in Finance & Business Statistics, focusing on statistical modeling and applied data analysis.