Open to opportunities

Martin Pinessi

@martinpinessi

Message

Creative copywriter and content creator with proven engagement strategies.

Zimbabwe

Message

What I'm looking for

I am seeking a dynamic role that fosters creativity and collaboration, allowing me to leverage my skills in copywriting and content strategy to drive brand engagement and growth.

As a passionate copywriter and content creator, I have dedicated the last few years to building a strong personal brand and delivering impactful content that resonates with audiences. My journey began at Parrucchiere del Futuro, where I served as Chief Copywriter, crafting over 650 emails and newsletters that significantly boosted our open rates from 15% to 30-35%. In 2024, I reached a remarkable milestone, generating 888,000 impressions and connecting with 350,000 accounts, all while creating 89 high-performing landing pages and publishing 185 original posts that brought in over 6,000 new contacts.

In addition to my work in copywriting, I host the Sincero Podcast, where I engage in authentic conversations with marketers and entrepreneurs. My podcast has gained traction, achieving 4 million impressions and ranking 82nd in Spotify Italy's top 100 Podcast chart for a week. With a strong focus on results-oriented copywriting, I have collaborated with international teams and contributed to managing marketing campaigns with budgets exceeding €300,000, consistently achieving significant ROI and engagement.

Experience

Work history, roles, and key accomplishments

Current

Copywriter & Creative Director

Current

Memora Video Agency

Jun 2022 - Present (3 years)

Wrote and supervised scripts for over 45 institutional and promotional video projects, targeting national and international audiences. Created content for multinational companies, contributing to the success of major creative pitches. Collaborated with international teams to produce content aligned with multinational company needs, ensuring high-quality visual and emotional impact.

Copywriting Creative Direction Video Production Content Creation Pitch Collaboration

Copywriter & Product Manager

Andrei Pascu Sales Education

Mar 2021 - Jun 2022 (1 year 3 months)

Developed strategic copy material, including emails, landing pages, sales pages, and social posts, for 8 info-product launches, achieving measurable conversion results. Designed and implemented targeted strategies to improve user experience and brand loyalty within a dedicated Telegram channel of 797 students.

Copywriting Product Management Email Marketing Landing Pages Sales Page Creation Social Media Marketing User Experience Brand Loyalty

Chief Copywriter

Parrucchiere del Futuro

Jul 2022 - Present (2 years 11 months)

Conceived and developed over 650 emails and newsletters, significantly increasing the average open rate from 15% to 30-35%. Created 89 high-performing landing pages, generating over 6,000 new contacts and optimizing business processes through advanced video editing and content creation skills. Contributed to managing 32 marketing campaigns with a total budget exceeding €300,000, achieving signific

Copywriting Email Marketing Landing Pages Video Editing Content Creation ROI Analysis

Education

Degrees, certifications, and relevant coursework

Rosencrantz & Guildernstern Cinema Academy

Intensive Course, Cinema

Completed an intensive course covering all film crafts. Actively participated in 22 short film sets, gaining practical experience in various aspects of filmmaking. My short film was voted the best of the course.

Scientific high school

High School Diploma, Scientific Studies

Attended a scientific high school, focusing on a curriculum that likely included subjects such as mathematics, physics, chemistry, and biology. This provided a strong foundation in scientific principles and analytical thinking.