Martin Mutembei

My focus is digital advertising, online campaign optimization, and marketing data. I have a working knowledge of Google Ads and Meta Ads fundamentals, and I’m ready to support advertising operations through audience research, keyword analysis, campaign monitoring, and performance reporting.

In the AI Answer Quality Audit independent evaluation project, I evaluated AI-generated responses for accuracy, completeness, and relevance. I verified information against independent sources and assessed content using predefined criteria.

I identified inconsistencies and areas for improvement, then organized the findings into structured reports. This project also developed my experience in analytical assessment, quality control, and data interpretation.

I hold a Bachelor of Science in Software Engineering from the University of Nairobi. My technical skills include Microsoft Excel and Word, Google Sheets and Docs, and fundamentals of Python and SQL.