Manuela Barattero
@manuelabarattero
Digital Media Planner at Zenith who planned campaigns for international brands and refined strategies with performance data.
ItalyWhat I'm looking for
At Corpo Italiano di Soccorso dell’Ordine di Malta (CISOM), I defined and implemented digital communications and fundraising strategy, including editorial planning and social media content management. I also developed awareness and fundraising campaigns and monitored their KPIs and performance.
At Zenith and Dentsu Digital, I planned and optimized advertising campaigns for international brands, analyzed performance data, and prepared reports and insights. I’ve also supported communications for artisanal and sustainable fashion brands at Eligo, and I volunteer in digital content management and institutional communications for nonprofits.
Experience
Work history, roles, and key accomplishments
Volunteer
Associazione Pollicino e Centro Crisi Genitori Onlus
Feb 2025 - Present (1 year 9 months)
Digital content management and institutional communications support for a nonprofit dedicated to preventing eating disorders in children and adolescents.
Volunteer
Associazione Liberi Dentro
Sep 2023 - Present (3 years 2 months)
Volunteer supporting the association at San Vittore Prison in Milan.
Volunteer
BookCity Milano
Nov 2021 - Present (5 years)
Volunteer for BookCity Milano, a literary festival in Milan.
Marketing & Fundraising Specialist
Corpo Italiano di Soccorso dell’Ordine di Malta (CISOM)
Nov 2025 - Sep 2026 (10 months)
Defined and implemented digital communications and fundraising strategy, including editorial planning and social media content management. Developed awareness and fundraising campaigns, monitoring KPIs and performance.
Digital Media Planner
Zenith (Publicis Media)
Oct 2023 - Jun 2025 (1 year 8 months)
Planned and optimized advertising campaigns for international brands. Analyzed performance data from Meta Ads Manager and TikTok Ads to refine marketing strategies and ensure effective budget allocation.
Digital Consultant
Dentsu Digital
Feb 2022 - Oct 2023 (1 year 8 months)
Planned, managed and optimized advertising campaigns for international brands. Used Google Ads, Campaign Manager and other advertising platforms to implement data-driven strategies and improve campaign performance.
Marketing & Communications Specialist
Eligo
Mar 2021 - Aug 2021 (5 months)
Supported communications and positioning for artisanal and sustainable fashion brands on the marketplace, using storytelling to showcase Made in Italy craftsmanship and increase emerging brands’ visibility.
Education
Degrees, certifications, and relevant coursework
Università Cattolica del Sacro Cuore
Master’s Degree, International Management
2019 - 2022
Grade: 110/110 with honours
Master’s Degree in International Management with honors (110/110).
Università degli Studi di Milano
Bachelor’s Degree, Linguistic and Cultural Mediation
2016 - 2019
Grade: 105/110
Bachelor’s Degree in Linguistic and Cultural Mediation with a grade of 105/110.
Liceo Vasco Beccaria Govone
High School Diploma, Social Sciences and Economics
2011 - 2016
Grade: 100/100
High School Diploma in Social Sciences and Economics with a grade of 100/100.
Availability
Location
ItalyAuthorized to work in
Salary expectations
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