Open to opportunities

Marsha Cox

@marshacox

Revenue cycle and sales operations leader driving financial performance and scalable growth across healthcare and insurance.

United States

Message

What I'm looking for

I seek leadership roles where I can improve revenue cycle performance, reduce denials/DSO, scale teams, and drive growth in collaborative, results-focused organizations.

I am a revenue cycle and sales operations leader with a track record of transforming financial performance, strengthening payer compliance, and driving multi-state business growth across healthcare, insurance, and B2B markets.

I have led national teams, scaled a full-service insurance agency, and delivered double-digit revenue and margin gains by integrating process improvements with consultative sales strategy and strong analytical insight.

I focus on creating operational clarity, improving reimbursement outcomes, reducing denials and DSO, and building long-term client relationships through strategic procurement, contract negotiation, and cross-functional collaboration.

Experience

Work history, roles, and key accomplishments

Director of Revenue Cycle

Gentiva Hospice

Feb 2022 - Aug 2025 (3 years 6 months)

Directed nationwide revenue cycle operations, improving KPI performance by 12% and reducing DSO by 47% while strengthening payer compliance and audit readiness across clinical and billing teams.

Revenue Cycle Management DSO Team Leadership Denial Management Billing KPI Analysis

Owner/Operator

LiveoutLoudApparel

May 2020 - Jun 2022 (2 years 1 month)

Managed daily retail operations including sales, customer service, inventory, vendor relations, and marketing initiatives to increase brand awareness and support sales growth.

Retail Operations Inventory Management Vendor Relations Marketing Customer Service Merchandising Sales Strategy Small Business Management

Insurance Agent/Owner

Shelter Insurance Companies

Jul 2012 - Mar 2020 (7 years 8 months)

Built and operated an insurance agency, growing life insurance sales by 30% through consultative selling and managing marketing, staffing, and financial operations to drive retention and client growth.

Sales Leadership Agency Management Consultative Selling Marketing CRM

Food Sales Specialist

Univar Solutions

Jan 2000 - Nov 2011 (11 years 10 months)

Managed a multi-state sales territory across healthcare, pharmaceutical, food, and industrial sectors, delivering >10% annual sales growth and increasing margins by 12% through strategic account planning and product launches.

Territory Sales Account Management Strategic Account Planning Product Launch Margin Improvement B2B Sales