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Marlon Dwight

@marlondwight

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Results-driven copywriter and data analyst with diverse industry experience.

United States

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What I'm looking for

I am looking for a role in a dynamic team that values creativity and strategic insights.

I am a results-driven copywriter, researcher, and data analyst with extensive professional experience across multiple industries, including film, television, event ticketing, audience measurement, brand marketing, and major-gift fundraising. My journey has been defined by a commitment to pushing the boundaries of marketing communications and strategic analytics.

As the Associate Director of Advancement Services at the University of Southern California, I identified and qualified high net worth donor prospects, supporting various funding initiatives, including the $3 billion USC Campaign for University of Southern Health. My role involved compiling detailed major-gift prospect dossiers that were critical to senior leaders’ management strategies, ensuring the effective movement of prospects through the development pipeline to maximize ROI.

Previously, I served as a Billing Systems Analyst at Cineverse Corporation, where I ensured the integrity of network operating center data related to digital cinema hardware performance. My analytical skills were further honed as a Research Associate at R&CPMK, where I collected and analyzed market research data, providing comprehensive reports that relayed key insights and trends for major consumer brands.

Experience

Work history, roles, and key accomplishments

Copywriter, Associate Director

University of Southern California

Sep 2016 - Apr 2024 (7 years 7 months)

Drafted and delivered detailed reports profiling high-net-worth donor prospects critical to senior leadership’s strategic planning related to prospect cultivation and principal-gift solicitations, leading to over $100 million in gifts
Performed in-depth research to identify and qualify high-net-worth donor prospects in support of Keck funding initiatives and USC’s $3 billion Campaign for Health

Copywriting Data Analysis Project Management Market Research Fundraising Stakeholder Engagement Reporting

Billing Systems Analyst

Cineverse Corporation

Mar 2014 - Apr 2016 (2 years 1 month)

Conducted daily qualitative analysis of theater operations data to certify compliance with contractually stipulated performance and maintenance standards for all deployed digital cinema hardware, contributing to nearly $60 million in annual revenue

Data Analysis Compliance Reporting Performance Analysis Data Integrity Project Management

Research Associate

R&CPMK

Feb 2013 - Dec 2013 (10 months)

Generated data-centric content featured in high-level pitches, presentations, and proposals related to marketing strategies for entertainment brands such as Showtime Networks, WWE, and other major brand accounts collectively representing over $50 million in annual revenue

Market Research Data Analysis Reporting Presentation Skills Consumer Insights Project Management

Current

Principal Consultant

Current

The Points Company

Sep 2010 - Present (14 years 10 months)

Providing feature film, television, and video script consulting services, including basic and expanded script coverages and analyses, annotated scripts, script breakdowns, outline evaluations, treatment evaluations, and character analyses

Content Strategy Product Development Brand Management Analysis Project Management

Copywriter/Data Analyst, Director

The Nielsen Company

Sep 2004 - Jun 2010 (5 years 9 months)

Created weekly domestic and international box office charts, custom ad hoc box office reports, and full-page ads published in The Hollywood Reporter and The Daily Variety
Provided historical box office data and written insights used in reporting by major media clients, including Entertainment Weekly and CNN

Data Management Reporting Box Office Client Services Data Integrity Project Management