Mark Frith
@markfrith
I turn complex Web3 and SaaS products into clear, high-converting brand copy.
NetherlandsWhat I'm looking for
I've written lifecycle, product, and brand messaging for Ava Labs, Kraken, and Blokhaus, turning complex Web3 products and protocol updates into clear content across landing pages, email, social, and thought leadership. At Ava Labs, I built segmented institutional, developer, and consumer email flows and applied GEO/AEO principles to improve content discoverability.
I've also built a consumer brand from the kitchen to a finished product at Honey Fresh Cosmetics, shaping its website, SEO, social, email, and customer experience. My customer success work at FreshBooks and Ace & Tate helps me pair a strong brand voice with an understanding of real customer needs.
Experience
Work history, roles, and key accomplishments
Scope:
• Led ecosystem lifecycle and email messaging across segmented institutional, developer, and consumer flows, driving significant uplifts in CTOR.
• Integrated modern Generative Engine Optimization (GEO/AEO) principles into technical Web3 content to maximize visibility across AI search summaries and traditional discovery.
• Translated complex protocol updates into clear, accessible edit
Scope:
• Crafted engaging copy for landing pages, email campaigns, social media, and other key marketing channels
• Shaped and safeguarded a consistent brand voice across all written communications
•Partnered with Design and Product teams to develop cohesive, on-brand campaigns that resonated
At Kraken, I worked closely with product and marketing teams as a brand copywriter in a fast-paced launch
Scope:
• Research and understand the Web3 audience's needs, preferences, and pain points
• Develop well-written, compelling, and grammatically correct copy for various digital platforms
• Incorporate relevant SEO best practices in content to improve overall visibility of the brand
As the Copywriter for Web3 & blockchain marketing agency, Blokhaus, I specialized in writing copy for tons of differe
Key Responsibilities
• Develop user-centric content that enhances the brand's identity by taking into account user personas
• Oversee data analysis to understand customer behavior, industry trends and competitor activities
• Execute innovative, long-term social media marketing strategies that effectively position the brand
As the Founder of Honey Fresh Cosmetics, I guided the business from a
Scope:
• Support SMB customers across email and phone, resolving product questions and technical issues
• Translate complex accounting and software concepts into clear, actionable guidance for non-technical users
• Identify customer needs, friction points, and growth opportunities to support retention and expansion
As a Customer Success Associate at FreshBooks, I worked directly with small busine
Key Responsibilities
• Develop and refine messaging strategies, ensuring a cohesive brand voice across all channels
• Compose on-brand, and functional in-store directional copy, enhancing the brand's identity
• Craft engaging, empathetic, and on-brand email responses to address customer inquiries
In my various roles at Dutch eyewear brand Ace & Tate, I combined my creative writing skills with a
Education
Degrees, certifications, and relevant coursework
Mark hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
NetherlandsAuthorized to work in
Website
MarkFrithMarketing.comPortfolio
MarkFrithMarketing.comJob categories
Skills
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