Open to opportunities

Michal Orzol

@michalorzol

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Senior copywriter specializing in crypto, fintech, and conversion-driven content.

Netherlands

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What I'm looking for

I seek a role in crypto/fintech content where I can lead content strategy, improve conversion, and scale brand voice while collaborating with product and compliance.

I am a senior copywriter with 4+ years crafting high-performing content for fintech, crypto, and Web3 platforms across the Netherlands and Belgium.

At Bitvavo I led copy for digital campaigns, product launches, and educational initiatives, helping drive +30% organic traffic and an +18% uplift in sign-up conversion through blog, landing page, email, in-app, and paid media content.

I simplify complex trading and blockchain concepts into clear, compelling copy for both beginner and advanced users, and I develop short- and long-form video scripts for YouTube, Instagram, and TikTok to support product launches and PR moments.

I pair strong SEO foundations and tools (Ahrefs, SEMrush, Google Analytics) with a performance mindset, owning brand voice guidelines and collaborating closely with Product, Legal, Compliance, and Marketing teams to ensure accuracy and regulatory alignment.

Experience

Work history, roles, and key accomplishments

Current

Senior Copywriter

Current

Bitvavo

Jan 2022 - Present (4 years)

Led copy creation for digital campaigns, product launches, and educational initiatives at a leading European crypto exchange, driving +30% organic traffic and +18% uplift in sign-up conversion through optimized content and SEO.

Copywriting SEO Ahrefs SEMrush Content Strategy Email Marketing Landing Page Optimization

Content & Copywriter

bunq

Jan 2020 - Jan 2022 (2 years)

Produced conversion-focused marketing and app copy for a fast-growing digital bank, simplifying complex financial concepts and collaborating with performance marketers to improve CTR and CAC efficiency.

Copywriting Email Marketing Social Media Copy Google Analytics A B Testing Brand Tone

Junior Copywriter

KBC Bank

Jan 2018 - Jan 2020 (2 years)

Supported editorial and marketing copy across web, email, and customer communications, edited and localized financial content for multiple European markets, and assisted with SEO optimizations and content audits.

Copy Editing Localization SEO Content Auditing Google Analytics