At Start Right Studio, I developed the brand identity, tone of voice and messaging framework, then created an end-to-end brand and social content strategy. I also wrote website, email and social copy to bring the strategy to life.
At HP, I was selected as Content Lead for an AI-powered digital innovation project. I proposed a tailored in-house content workflow that replaced an external AI agency, reducing production costs by £900k+ while improving content performance.
At Jamworks, I produced 80+ SEO-optimised blogs and planned a lifecycle email campaign spanning the customer journey. I also led a new organic Instagram strategy that increased followers by 186% in under a year.
I founded Early 20s Panic, an online publication for creatives, and built its brand identity, website and creative direction. I wrote 22 editorial features and commissioned, edited and published work from a community of writers and creatives.
