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Marivel DLT

@mariveldlt

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Digital marketing professional with 5+ years of experience in tech and SaaS B2B.

United States

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What I'm looking for

Marketing Coordinator, Specialist or Manager roles.

Field/ Events Marketing, or Demand Gen.

My name is Marivel and I am a results-driven digital marketing professional with over 5 years of experience in the tech and SaaS B2B space. Throughout my career I have developed a strong foundation across digital marketing disciplines including paid advertising on Google, LinkedIn, and Facebook, social media management, email marketing, campaign strategy, and performance analytics.

I am passionate about using data to drive smarter marketing decisions and building campaigns that generate real business results — from brand awareness through to lead generation and customer acquisition. Working in the fast-paced world of tech and SaaS has sharpened my ability to manage multiple initiatives simultaneously, communicate complex ideas clearly, and adapt quickly to changing priorities.

I thrive in collaborative environments where creativity and analytical thinking go hand in hand, and I am always looking to grow my skill set and stay ahead of emerging marketing trends and tools. I am excited to bring my experience and enthusiasm to a company where I can make a meaningful contribution and continue to develop as a marketer.

Experience

Work history, roles, and key accomplishments

Demand Generation Specialist

Trovata

Mar 2023 - Dec 2025 (2 years 9 months)

Planned and executed integrated field marketing and event programs, including 12+ monthly webinars and quarterly customer-facing webinars, to drive pipeline and funnel velocity. Owned end-to-end campaign execution and generated 18 G2 reviews and 5 Capterra reviews, influencing 86 direct opportunities and $270K in direct and influenced revenue.

Field Marketing Event Marketing Demand Generation HubSpot Salesforce Vendor Management Google Analytics A B Testing G2 Capterra Reviews Lead Qualification

Digital Marketing Coordinator

Trovata

Sep 2021 - Mar 2023 (1 year 6 months)

Owned and scaled paid advertising, webinars, organic social, review platforms (G2/Capterra), and Drift chatbot programs. Increased social followers 40% to 12,283 (2025), generated 1,405 leads in 2022 with 33 demos and 5 closed-won deals, and drove $138,225 direct and $159,258 total revenue via lead-source attribution.

Paid Media Webinars Organic Social HubSpot Salesforce A B Testing

ABM I Marketing Coordinator

QB Medical

Oct 2020 - Jun 2021 (8 months)

Managed marketing communications including content audits/calendars, blogs, print ads, social media, website design, and email marketing, increasing organic engagement 75% and followers 35%. Built ABM-focused funnel and sales enablement for 380 government and private-sector accounts, and implemented Pardot scoring/grading in Salesforce.

Content Strategy Email Marketing ABM Marketing Salesforce Sales Enablement Market Research Marketing Operations

Marketing Coordinator - Content

GoSite

Jun 2020 - Sep 2020 (3 months)

Created content and managed organic/paid social for Facebook, X, Instagram, LinkedIn, and Comparably while producing brand templates, guides, and video/graphics in Figma. Produced 30+ Facebook/Instagram ads, supported website improvements and version 2 launch coordination, and delivered weekly performance reporting on impressions and engagement.

Social Media Management Paid Social Content Creation Figma performance reporting Market Research Branding Graphics

Social Media Coordinator

GoSite

Nov 2019 - Jun 2020 (7 months)

Developed and executed social content and design for multiple platforms, maintaining best practices and optimizing based on analytics. Improved audience engagement 40% and increased customer impressions 85% through coordinated strategy with the CEO, VP Sales, VP of People, and CRO.

Social Media Strategy Content & Design Analytics Audience Engagement Platform Management