Brian Anderson

I managed global paid and organic social media campaigns, optimizing performance through audience targeting, A/B testing, and budget adjustments. I developed marketing collateral for sales and clinical teams, oversaw graphic design, video, and social media projects, ensuring timely delivery, and maintained digital asset systems to provide sales teams with the latest content for client pitching.

As a Marketing Coordinator, I managed communication between the internal design team and print vendors, ensuring timely delivery of press-ready files and overseeing quotes and purchase orders. I also updated key marketing materials, scheduled and edited social media content, and fostered community engagement by responding to comments, messages, and inquiries.

As an Account Coordinator, I managed incoming requests from Del Taco’s field marketing coordinators and developed detailed creative briefs for the design team. I also oversaw photoshoots for Mercedes-Benz dealerships and managed social media content creation and posting using assets from each shoot.

As a Marketing Intern at ULP, I managed the production and editing of video content for social media, the website, and YouTube. I also developed the landing page for ULP’s new location by crafting compelling copy and optimizing the photo layout. Additionally, I analyzed website traffic and campaign performance, providing data-driven recommendations to enhance digital marketing efforts.

As a Public Relations Student Assistant at Chapman University, I managed email requests and curated content for the university’s ‘News and Stories’ and ‘Events’ newsletters. I drafted and edited press releases and media alerts for local and national outlets, while also creating data reports to track and analyze the success of university stories in the news.

Grade: 3.65

Minors in Business Administration and Spanish

Grade: 3.81