Open to opportunities

Pablo Vicens

@pablovicens

Regional Business Analytics Manager at BASF, building Salesforce and Databricks data products for 500+ commercial users.

Brazil

Message

At BASF, I own the regional analytics portfolio across Brazil, Argentina, and Mexico. I design master-data products in Salesforce and Databricks that serve more than 500 commercial users.

I harmonized BASF’s regional analytics portfolio through an SAP migration, consolidating 150 reports into 22. I also deliver automation agents in Copilot Studio and Power Automate as the organization shifts toward AI-assisted self-serve analytics.

At Mercado Libre, I built BigQuery data-processing pipelines and Tableau and Looker visualizations for Mercado Pago’s commercial organization across four Spanish-speaking markets. I also developed a 12-week SQL curriculum using real Tableau workflows, helping increase adoption in the Mexico commercial team from 50% to 80%.

My marketplace analytics case study explores short-term-rental supply, churn, and experimentation in Rio de Janeiro. I built a listing-by-month panel, modeled churn leading indicators, and designed a cluster-randomized Host Referrals test, documenting methodological decisions and limitations.

Experience

Work history, roles, and key accomplishments

Current

Regional Business Analytics Manager

Current

BASF

Sep 2025 - Present (1 year 1 month)

Owns the regional analytics portfolio across Brazil, Argentina, and Mexico, coordinating data governance, engineering, and AI initiatives. Leads a team of analysts and drives intelligent automation and self-serve analytics adoption.

SQL Databricks Salesforce Power BI CoPilot Studio Power Automate Data Governance Master Data Management SAP Analytics strategy

Commercial Analytics Technical Consultant

BASF

Dec 2023 - Sep 2025 (1 year 9 months)

Built the analytics layer connecting Salesforce CRM data to commercial reporting across four countries. Developed Power BI dashboards and Databricks data models, and strengthened master-data governance.

SQL Salesforce Power BI Databricks Power Automate Data Modeling Master Data Management

Senior BI Analyst

Mercado Libre

Mar 2022 - Dec 2023 (1 year 9 months)

Built data-processing pipelines in BigQuery and decision-facing visualization in Tableau and Looker for Mercado Pago's commercial organization. Increased analytical capability in the MX commercial team through a 12-week SQL curriculum.

SQL BigQuery Tableau Looker Data Pipelines Stakeholder Management Training Curriculum Development

Senior Digital Analyst

BASF

Nov 2020 - Mar 2022 (1 year 4 months)

Product owner for Salesforce Sales Cloud across the LASE region, leading migration of commercial processes and training over 100 end users. Built Power BI reporting and automated recurring processes.

Salesforce Power BI Power Automate Medallia NPS Training Process Automation

Senior Analyst, Transaction Advisory

Jan 2013 - Dec 2020 (7 years 11 months)

Led client engagement teams on financing and transaction mandates across renewables, mining, retail, and agribusiness, building valuation and financial models.

Financial Modeling Valuation Transaction Advisory Project Management

Financial Analyst

Bayer Crop Science

Jan 2013 - Dec 2020 (7 years 11 months)

Built financial-economic models and strategic KPI frameworks covering sales, prices, margins, Opex, working capital, and cash flow on a weekly, monthly, and annual cadence.

Financial Modeling KPI development Budgeting Forecasting Excel