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Marina Anton

@marinaanton1

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App Acquisition Lead at Interactive Investor, growing new clients 60% year over year through multi-channel campaigns.

United Kingdom

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At Interactive Investor, I own the end-to-end user acquisition and app growth strategy, managing a £1.6M annual budget. Multi-channel performance campaigns delivered a 60% year-over-year increase in new clients.

I built an A/B testing and creative benchmarking framework that improved app install-to-funded-account conversion by 25%. I also partner with Product, Data, and CRM to optimise onboarding and reduce funnel drop-offs.

Previously, I developed the go-to-market strategy for DREST's mobile game launch and managed app store optimisation and Apple Search Ads at Outplay Entertainment. At Product Madness, I worked on growth for Lightning Link Casino, including A/B tests using Splitmetrics.

Experience

Work history, roles, and key accomplishments

Current

App Acquisition Lead

Current

Interactive Investor

Jun 2023 - Present (3 years 4 months)

Own end-to-end user acquisition and app growth strategy for a leading UK investment platform, managing a £1.6M annual budget. Delivered 60% YoY increase in new clients through multi-channel performance campaigns and improved install-to-funded account conversion by 25% via A/B testing.

Meta Ads Google Ads ASA TikTok DSPs A B Testing Creative Benchmarking Funnel Optimization Product Collaboration Data Analysis Strategic Planning Leadership Compliance UK FCA Rules

Growth Manager

DREST

Jul 2022 - Jun 2023 (11 months)

Developed and executed go-to-market strategy for a new mobile game launch, combining UA, ASO, and creative optimisation. Managed performance campaigns across Meta, Unity, ASA, and TikTok, improving engagement and LTV.

User Acquisition ASO Creative Optimisation Meta Ads UnityAds Apple Search Ads TikTokAds CPI Optimization LTV optimization Player Research Cross Functional Collaboration

ASO Manager

Outplay Entertainment

Jan 2022 - Jul 2022 (6 months)

Managed the apps portfolio on ASO and ASA, driving growth through strategic keyword optimization and ad targeting. Increased conversion rates by 23% through effective icon testing and audience behavior analysis.

ASO Apple Search Ads Keyword Optimization Ad Targeting A B Testing Icon Tests Audience Analysis Creative Briefing Social Media Campaigns

ASO Analyst

Product Madness

Oct 2020 - Dec 2021 (1 year 2 months)

Developed and executed the app growth strategy for Lightning Link Casino, driving significant improvements in conversion rates and user acquisition. Led A/B tests using Splitmetrics and conducted in-depth analysis on Casino sub-genres for product expansion.