Open to opportunities

Marie Elaine Esguerra

@marieelaineesguerra

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Data-driven analytics leader specializing in Voice of Customer, web analytics, and data visualization.

Philippines

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What I'm looking for

I seek a role where I can lead VOC and web analytics initiatives, build actionable dashboards, collaborate cross-functionally, and drive measurable customer and digital performance improvements.

I am a data-driven analytics professional with 11 years of experience, including four years focused on Voice of Customer programs. I specialize in survey design, sentiment analysis, and translating complex data into actionable insights.

I have led VOC operations and web analytics initiatives, integrating tools like Qualtrics, Hotjar, Google Analytics, and Google Tag Manager to inform strategic decision-making across regions.

I build automated dashboards and reports using Power BI and Google Looker Studio, and have collaborated closely with UX, SEO, and paid media teams to improve digital performance and customer experience.

I hold training and certifications in digital analytics and leadership, and I am motivated to drive measurable improvements through rigorous analytics, clear storytelling, and cross-functional collaboration.

Experience

Work history, roles, and key accomplishments

Current

Supervisor – Web Analytics

Current

Vertiv (Singapore) Holdings Pte. Ltd

Nov 2023 - Present (2 years 2 months)

Lead KPI tracking and analytics initiatives to guide strategic decision-making; manage cross-functional projects integrating web analytics with UX, SEO, and marketing and oversee customer feedback programs delivering actionable insights to regional leaders.

Google Analytics Qualtrics Hotjar Power BI Looker Studio Google Tag Manager KPI Tracking Cross Functional Collaboration

Senior Lead Analyst – VOC & Analytics

Vertiv (Singapore) Holdings Pte. Ltd

Jan 2022 - Oct 2023 (1 year 9 months)

Directed VOC operations using Qualtrics and Google tools to produce regional insight reports and automated analytics reporting in Google Data Studio, reducing stakeholder turnaround time.

Qualtrics Google Data Studio Google Analytics Report Automation Sentiment Analysis Dashboarding

Associate Delivery Manager

Kantar Philippines

Jan 2019 - Dec 2021 (2 years 11 months)

Managed complex global Customer Experience projects across Asia-Pacific and Europe, delivering survey-based insights and dashboards using Qualtrics and Power BI for major clients.

Project Management Qualtrics Power BI Survey Design Data Analysis Stakeholder Management

Senior Delivery Executive

Kantar Philippines

Jan 2018 - Dec 2019 (1 year 11 months)

Developed interactive dashboards and improved data storytelling for major accounts, delivering advanced analyses and consistently achieving high quality and client satisfaction metrics.

Dashboard Development Data Storytelling Power BI Quality Assurance Statistical Analysis

Data Analyst

Kantar Philippines

Jan 2014 - Dec 2018 (4 years 11 months)

Performed advanced data analysis for global markets using IBM SPSS and Base Professional and contributed to high client satisfaction and quality performance.