Shelby Dechant

I am a creative and results-driven Events Manager with over five years of experience in leading brand activations, corporate events, and high-touch experiences across luxury, nonprofit, and government-adjacent sectors. My expertise lies in end-to-end event planning, cross-functional collaboration, and crafting experiences that deliver measurable impact. I am known for my calm leadership under pressure, strategic mindset, and a deep belief that powerful events tell stories, build relationships, and drive growth.

In my current role as Marketing & Events Manager at J. Vair Jewellers, I lead the strategy and execution for luxury retail events and brand activations, partnering with global brands like Rolex and Mikimoto to produce on-brand experiences that drive client loyalty and revenue. I oversee logistics, vendor negotiation, budget tracking, and post-event reporting for events generating over $1M in direct revenue. My strong background in stakeholder engagement and experiential marketing has allowed me to collaborate effectively with marketing, retail, and creative teams to ensure brand consistency across every touchpoint.

Previously, I worked as a Communications Coordinator & Project Administrator at Black Gold Emergency Planners, where I planned stakeholder engagement events and public consultations for emergency response programs across Alberta. My freelance work as an Events & Brand Consultant has also equipped me with the skills to develop event strategies and branded experiences for various clients, ensuring successful execution from ideation to completion.