Open to opportunities

marianne koech

@mariannekoech

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Innovative marketing professional with expertise in brand strategy and management.

Kenya

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, with opportunities for career growth and collaboration in a supportive team environment.

I am a diligent and highly motivated marketing and management professional with over 2 years of experience in leading the creation and implementation of marketing plans and brand strategies. My analytical thinking and data-driven approach enable me to break down complex problems and deliver cohesive strategies. Currently, I am a CIM candidate, continuously seeking to enhance my skills and knowledge in the marketing field.

At Total Energies, I manage internal and external communications, oversee corporate PR, and lead innovative initiatives to promote intrapreneurship. I have successfully executed over 20 marketing campaigns, achieving an average reach of 10 million. My role as Brand Assistant has allowed me to manage a diverse portfolio and collaborate with various agencies and suppliers to produce impactful marketing collateral.

My experience also includes leading the development of the first B2C app for Total Energies in Kenya, which surpassed subscriber targets by 200%. I am passionate about user-centric design and continuously strive to improve customer experiences. I am eager to leverage my skills in a challenging new role where I can contribute to innovative marketing strategies and drive brand success.

Experience

Work history, roles, and key accomplishments

Current

Corporate Communications, Innovation & PR

Current

Total Energies

Dec 2024 - Present (7 months)

Managed internal and external communications, including social media strategy and team management. Oversaw corporate PR, ensuring brand guideline adherence to protect and promote the brand image.

Social Media Strategy PR Corporate Communications Brand Guidelines Team Management

Project Management - LPG Digital Systems

Total Energies

Jan 2023 - Present (2 years 6 months)

Developed and executed project plans for LPG Digital Systems and LPG Cylinder Management, managing stakeholder communication and budgeting. Sourced and coordinated suppliers, ensuring successful project implementation within timelines.

Project Management Budgeting

Product Management - EASYGAS

Total Energies

Sep 2022 - Present (2 years 10 months)

Led end-to-end product development of the EASYGAS B2C app, managing cross-functional teams and driving growth from 0 to 30,000 subscribers within a year. Advocated for user-centric design principles, improving user experiences and maintaining high customer satisfaction.

Product Management User Centric Design Stakeholder Management Logistics Customer Service Growth Strategy

Brand Assistant - Lubes & LPG

Total Energies

Apr 2022 - Present (3 years 3 months)

Managed the TotalEnergies Brand for LPG and Lubes, overseeing a portfolio of 7 brands across B2B, B2C, and distributor channels. Executed over 20 marketing campaigns, achieving an average reach of 10 million.

Brand Management Campaign Management BTL Marketing Supplier Management Budget Management

Junior Media Buyer

Belva Digital

Jan 2022 - Present (3 years 6 months)

Led the planning and buying of digital media for clients, strategically navigating key digital channels and fostering partnerships with digital vendors. Managed digital advertisement strategy and media buying for major clients.

Media Buying Advertising Strategy Client Management Campaign Strategy

Digital Marketing Attache

5th Brand Africa

Feb 2021 - Present (4 years 5 months)

Identified strategic weaknesses in the company’s digital marketing plan, website, and social media strategy. Proposed and implemented fixes, increasing client uptake by 70% through integrated ad campaigns.

Digital Marketing Social Media Strategy Content Creation Brand Guidelines Marketing Campaigns

Digital Marketing

National Cereals and Produce Board (NCPB), Nafaka

Sep 2020 - Present (4 years 10 months)

Increased brand awareness by 50% through coordinating an influencer marketing campaign and liaising with social media influencers. Managed a multichannel marketing approach, analyzing client feedback and overseeing content creation.

Influencer Marketing Multi channel Marketing Brand Awareness Content Creation Client Communication

Media Buyer

WPP-Scangroup / Mediacom

Feb 2020 - Present (5 years 5 months)

Received the KCB/WPP-SCANGROUP Crucible Award for teamwork in creating an integrated marketing campaign. Drove the strategic preparation of media buying schedules and optimization of plans and budgets.

Media Buying Integrated Marketing Account Management Team Collaboration

Education

Degrees, certifications, and relevant coursework

Strathmore University

Bachelor of Commerce, Entrepreneurship; Minor in Marketing

Activities and societies: AIESEC – Partnership Development Officer, Strathmore Business Club – Head of Human Resources / Deputy Head of Human Resources

Studied Entrepreneurship with a minor in Marketing, gaining foundational knowledge in business creation and market strategies. Developed skills in marketing principles, brand management, and consumer behavior.