Open to opportunities

Antonella Touma

@antonellatouma

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Dynamic marketing professional specializing in social media management.

Lebanon

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What I'm looking for

I am looking for a role that fosters creativity and strategic growth, where I can leverage my skills in digital marketing and social media to drive brand success.

I am a dynamic marketing professional with a strong foundation in Marketing & Advertising, specializing in social media management and content creation. My experience includes developing and executing effective digital marketing strategies that enhance brand presence and drive engagement. I bring creativity, strategic insight, and academic excellence to every project, ensuring impactful digital marketing initiatives.

In my recent role as a Social Media Manager and Content Creator at Tulip Media Agency, I crafted compelling content strategies tailored to diverse client needs, resulting in significant engagement increases of up to 40%. My ability to monitor analytics and conduct A/B testing has allowed me to optimize content performance effectively. I pride myself on fostering strong client relationships and collaborating with cross-functional teams to execute cohesive campaigns that exceed expectations.

Experience

Work history, roles, and key accomplishments

Current

Freelance Social Media Manager

Current

Self Employed

Jun 2022 - Present (3 years)

Developed social media strategies tailored to client needs, managed content creation, and engaged with audiences to build community and brand loyalty. Analyzed performance metrics to optimize campaigns.

Social Media Strategy Content Creation Client Engagement Performance Metrics Campaign Optimization Canva Brand Market Research

Social Media Manager & Content Creator

Tulip media agency

Nov 2023 - Apr 2024 (5 months)

Crafted compelling content strategies tailored to diverse client needs, resulting in significant engagement increases of up to 40%. Developed and managed detailed content calendars, monitored analytics, and acted as the primary point of contact for client communications.

Social Media Management Content Creation Analytics Client Communication Campaign Management

Marketing and Customer Service Specialist

Sell & Lead Company

Feb 2022 - May 2022 (3 months)

Contributed to marketing initiatives aimed at increasing brand visibility and customer engagement. Handled customer inquiries and collaborated with teams to align marketing strategies with customer feedback.

Customer Service Marketing Strategies Data Analysis Brand Marketing Customer Engagement Cross Functional Collaboration Feedback Campaign Development

Marketing Intern

Greybell

Jan 2022 - Feb 2022 (1 month)

Engaged in marketing initiatives to support brand development and customer engagement. Conducted market research and assisted in creating marketing materials across digital and traditional platforms.

Market Research Customer Engagement Marketing Campaigns Digital Marketing Brand Development Customer Feedback

Education

Degrees, certifications, and relevant coursework

Lebanese American University

Professional Digital Marketing Program, Digital Marketing

Completed the Professional Digital Marketing Program, focusing on advanced marketing strategies and digital tools to enhance brand visibility and engagement.

Lebanese International University

Master’s Degree, Marketing and Advertising

Earned a Master’s Degree in Marketing and Advertising, gaining in-depth knowledge of marketing principles, consumer behavior, and advertising strategies.