Mariangel Briceno

Lead the development and execution of brand, packaging, illustration, and marketing design for Pastelitos Chips, a growing fast-casual food brand with 5 locations in Kissimmee and Orlando, Florida.

My work focuses on building a cohesive and recognizable brand experience across packaging, restaurants, digital channels, marketing campaigns, and customer touchpoints.

Key responsibilities:

• Develo

Led the brand development, digital presence, marketing, and customer experience initiatives for a Florida-based beauty salon.

Built the brand ecosystem from the ground up, including logo design, visual identity, website development, SEO, Google Business Profile optimization, marketing campaigns, and customer communications.

Key responsibilities:

• Designed and launched the company website, mana

Lead the company's branding, e-commerce, marketing, and visual communication initiatives across digital and print channels.

Key responsibilities include:
• Designed, built, and launched the company’s Shopify e-commerce website from the ground up.
• Managed website structure, user experience, content organization, product setup, navigation systems, and visual design.
• Coordinated domain configura

Created hundreds of commercial illustration assets distributed globally through one of the world's largest creative marketplaces.
Developed vector illustrations, branding assets, icon systems, character designs, editorial graphics, marketing materials, and digital products.
Specialized in scalable vector artwork, visual storytelling, typography, and brand communication.
Produced top-performing cre

Collaborated with a US recognized coaching education organization, creating visual assets that supported marketing, education, leadership development, and digital learning initiatives.

Led the visual concept and UI design of the company's website in Figma, working directly with developers to translate user experience requirements into a cohesive digital platform while establishing the visual dire

Collaborated remotely with a Miami-based creative agency, supporting national brands, franchise businesses, and emerging startups through branding, advertising, marketing, and digital design initiatives.

Worked closely with the Creative Director and cross-functional teams to develop visual concepts, brand identities, integrated marketing campaigns, social media content, advertising assets, and cu

Collaborated as an exclusive illustrator creating commercial stock artwork for a global creative marketplace, developing high-quality illustration collections used by designers, marketers, agencies, publishers, and businesses worldwide.

Specialized in digital watercolor-style illustrations, hand-crafted visual assets, and decorative artwork designed for commercial licensing across digital and pri

Managementing, planning and development of the company.

Counseling and development of brands.

Creating Iilustrations and handmade products.

Collaborated on the development of advertising campaigns, brand identities, marketing materials, and illustration projects for businesses across multiple industries.

Worked closely with clients and internal teams to create visual solutions for print and digital applications, supporting brand communication, promotional initiatives, and commercial marketing efforts.

Key responsibilities included:

Designer of advertising campaigns.

I produced internal projects of the University.

In April 27th to 29th 2010 was organized the "IV Design's week" event with a series of lectures, workshops and exhibitions with the theme of "Typography in motion", commemorating the day the designer.

I worked creating and designing the concept, brand, poster, invitations, itinerary design, flyers, tags, and collaterals.

Completed a comprehensive Graphic Design program focused on visual communication, branding, illustration, typography, digital media, and print production.

My academic journey combined creative development, design strategy, and technical execution across multiple disciplines, providing a strong foundation for building brands and visual experiences across both digital and print environments.

Areas