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Eric Scopp

@ericscopp

Creative Director at Fusion Designs, building scalable visual identity systems and integrated campaigns for brands including Smashburger and Jollibee Foods.

United States

Message

At Fusion Designs, I lead creative strategy, brand development, and integrated campaigns for restaurant, retail, healthcare, sports, and lifestyle clients. I’ve built and evolved brands including Smashburger, Norton Museum of Art, Jollibee Foods, DIADEM Sports, and Tiger Schulmann’s Martial Arts across digital and physical touchpoints.

At BurgerFi, I led in-house creative direction and brand management for a national restaurant brand spanning 125+ franchise and corporate locations. I managed a four-person design team, developed scalable visual systems, and directed promotional launches across in-store, packaging, digital, social, and paid media.

At Tarsus Medical Group, I led integrated creative across five healthcare and medical conference brands, helping increase sales 12% while reducing production costs 5%. Earlier, at Zimmerman Advertising, I developed integrated campaigns for brands including Nissan, AutoNation, Miami Dolphins, and Florida Panthers.

Experience

Work history, roles, and key accomplishments

Current

Creative Director

Current

Fusion Designs

Jan 2015 - Present (11 years 9 months)

Lead creative strategy, brand development, and integrated campaigns for restaurant, retail, healthcare, sports, and lifestyle clients. Built and evolved brands for clients including Smashburger, Norton Museum of Art, Jollibee Foods, DIADEM Sports, and Tiger Schulmann's Martial Arts across digital and physical touchpoints.

Creative Director

BurgerFi, LLC.

Jan 2016 - Dec 2020 (4 years 11 months)

Led in-house creative direction and brand management for a national restaurant brand spanning 125+ franchise and corporate locations, managing a 4-person design team and multiple external vendors. Built and managed scalable visual systems supporting 125+ locations nationwide across packaging, retail, digital, environmental, advertising, and franchise marketing.

Creative Direction Brand Management Visual identity systems Packaging Design Retail Marketing Digital Marketing Environmental Design Advertising Franchise Marketing Team Leadership Mentorship Vendor Management Production Management Web Design Social Media Email Marketing Paid Media Budget Management

Art Director

Tarsus Medical Group

Jan 2013 - Dec 2016 (3 years 11 months)

Led brand strategy and integrated creative across five healthcare and medical conference brands serving professional audiences and global events. Increased sales 12% while reducing production costs 5% through improved creative processes, vendor optimization, resource management, and quality control.

Art Direction Brand Strategy Integrated Campaigns Visual identity systems Print Design Digital Design Social Media Email Marketing Video Publications Event Branding Environmental Design Team Leadership Mentorship Workflow Management Project Prioritization Vendor Management Photography Direction Video Direction

Art Director

Zimmerman Advertising

Jan 2008 - Dec 2013 (5 years 11 months)

Developed integrated campaigns for national and regional brands including Nissan, AutoNation, Lennar Homes, Miami Dolphins, and Florida Panthers. Created campaign concepts and visual direction across OOH, print, digital, web, retail, and POP/POS.