Open to opportunities

Claudia Bernaldez

@claudiabernaldez

Message

I build high-impact brand, campaign, and e-commerce design across print and digital.

United States

Message

What I'm looking for

I'm looking to create high-impact brand, campaign, e-commerce, print, and digital design, bringing creative direction, production expertise, and data-informed design decisions to strengthen brand awareness and conversion.

I've led creative direction and visual design for MONAT Gear, Spark Cooperative, Silversea Cruises, Cosabella, and freelance clients. My work spans branding, advertising campaigns, e-commerce, packaging, print, digital media, social content, and art direction.

At MONAT Gear, I created 100+ visuals with an 8% conversion rate, helped increase followers by 15% and engagement by 10%, and shaped visual guidelines across six operating channels reaching 2.5 million users. I bring bilingual English and Spanish communication, strong production knowledge, and a focus on design that strengthens brand presence and delivers on tight timelines.

Experience

Work history, roles, and key accomplishments

Current

Freelance Graphic Designer / Art Director

Current

Various Clients

Feb 2022 - Present (4 years 8 months)

Conceptualized and executed creative direction and design solutions for branding, advertising campaigns, and print and digital media. Collaborated with clients to develop visual solutions that communicate brand identity and message while meeting deadlines and budgets.

Branding Advertising Print Design Digital Design Creative Direction

Senior Graphic Designer / Art Director

Monat Gear

Dec 2020 - Jan 2022 (1 year 1 month)

Developed visual designs for over 6 operating channels, enhancing brand presence globally with 2.5 million users. Produced 100+ unique visuals with an 8% conversion rate and increased followers by 15% and engagement by 10%.

Graphic Design Art Direction Branding Social Media Campaign Design Workflow Optimization

Senior Visual Designer

Spark Cooperative

Jul 2019 - Apr 2020 (9 months)

Developed multi-faceted design deliverables from brand audits to visual identities in a fast-paced agency environment. Oversaw all design projects across dedicated accounts and pitched work to various clients.

Branding Packaging Digital Design UI Design Art Direction Client Presentations Vendor Management Press Checks

Senior Graphic Designer

Silversea Cruises

Mar 2016 - Jul 2019 (3 years 4 months)

Drove a 50% improvement in average turnaround time for project cycle completion by collaborating with internal departments. Designed consumer and trade promotional materials from concept to completion.

Print Design Layout Typography Project Management Vendor coordination Press Checks

Graphic Designer

Cosabella

Jul 2014 - Feb 2016 (1 year 7 months)

Led the design team on various projects for a luxury lingerie and loungewear e-commerce brand. Partnered with merchandising and creative director to maintain a consistent brand identity across all designs and online platforms.

Adobe Creative Suite E commerce Design Brand Identity Web Design Email Campaigns Social media graphics