Mariangel Briceño

Built a complete visual brand system from a minimal existing logo, establishing identity, illustration, character, packaging, signage, merchandise, and campaign standards. Supported brand growth from 3 to 5 restaurant locations by creating scalable visual systems for new openings and renovations.

Built the salon's brand ecosystem from the ground up, including identity, website, customer experience, marketing, photography, illustration, and branded communications. Grew the Google Business Profile to 500+ customer reviews and supported organic discovery without paid advertising.

Designed and launched the company's Shopify e-commerce platform, growing the channel from $0 to $30K+ in monthly sales. Managed visual merchandising for 500+ SKUs and implemented SEO initiatives that expanded organic visibility to 10K+ people per month.

Created 10,000+ commercial design and illustration assets for global distribution, spanning vector illustration, character design, icons, branding assets, lettering, marketing graphics, and print products. Developed commercially focused visual content used by businesses and designers worldwide.

Led visual concept and UI design for the company's website in Figma, developing wireframes, page layouts, and interface mockups in collaboration with developers. Created illustration, infographics, icons, presentations, digital publications, email assets, and campaign materials.

Supported national brands, franchises, and startups through branding, advertising, social media, digital campaigns, print, and illustration within a Miami-based agency environment. Created campaign and social media assets for brands including Pizza Hut, Wendy's, and Zumba.

Created licensed commercial illustration collections for a global creative marketplace, specializing in digital watercolor, hand-crafted artwork, branding, packaging, editorial, and seasonal content.

Bachelor's Degree in Graphic Design from the University of Zulia, completed in 2011.