Mariana Yunes

Grew SMB partner deal velocity by 40% by redesigning the sales-engineering-operations handoff. Cut pipeline delays by 35% across 100 partner accounts by building a real-time data-integrity monitoring system.

Cut operational defects by 15% across a distributed team by designing and rolling out an AI-assisted quality-review workflow using Microsoft Copilot. Improved scheduling accuracy by 25% by replacing activity-based tracking with outcome-based KPIs.

Prevented 20% of data-integrity incidents across end-to-end peer-review workflows by building and enforcing a quality-control checkpoint system. Surfaced a 30% platform-efficiency opportunity by analyzing workflow usage metrics.

Grew CSAT by 44% across Meta and TikTok tier-1 accounts by architecting a compliance-driven quality process adopted in 6 global markets. Improved team defect rate by 60% in two months by coaching 12 analysts across 6 international markets.

Increased campaign ROI by 26% by partnering with IT and engineering to streamline marketing data workflows across retail channels. Delivered 30 large-scale marketing/data projects on time through cross-departmental coordination.

Master's Degree in Communication, Culture & Information Technology from ISCTE – Instituto Universitário de Lisboa, Portugal.

Bachelor's Degree in Marketing & Advertising from ESPM – Escola Superior de Propaganda e Marketing, Brazil.