Mariana RR Afonso

• Lead the USA and Brazil Partnership team, ensuring the team's efforts drive continued growth in the English Speaking Markets and Brazil

• Identify, recruit, and engage new influencers, affiliates, and partners, and systematically manage a pipeline of opportunities.

• Oversee and optimise influencer marketing campaigns across US, UK, CA and Brazil markets, leveraging data to drive performance i

• Lead the US Partnership Squad, ensuring the team's efforts drive continued growth in the US, UK and other English Speaking markets.
• Identify, recruit, and engage new influencers, affiliates, and partners, and systematically manage a pipeline of opportunities.
• Oversee and optimise influencer marketing campaigns across US, UK and other English-speaking markets, leveraging data to drive perform

• US and UK Market DRI

• Oversee High-Impact Influencer Marketing Campaigns: Manage performance-focused campaigns for top creators in English speaking markets (emphasis in the US) with a focus on Youtube.

• Proactively identify and engage potential partners, including influencers, affiliates, and businesses, to expand our network and influence;

• Nurture and deepen existing relationships with

• Developed and implemented the brand's influencer marketing strategy, focusing on US and UK influencers on Instagram, YouTube, Podcasts, and Newsletters.
• Identifying and engaging with relevant influencers, negotiating partnerships, and measuring campaign effectiveness.

• Lead Beyond Body's influencer marketing team and external agencies;
• Develop and execute large scale influencer marketing strategies and ROI-driven campaigns with a primary focus on the US market, specifically on TikTok;
• Oversee and design influencer marketing campaigns at a smaller scale in various EU countries (i.e. Spain);
• Liaise with the PPC team to create and coordinate integrated mar

• Developed and implemented the brand's influencer marketing strategy, focusing on US and UK influencers on Instagram and YouTube;
• Identifying and engaging with relevant influencers, negotiating partnerships, and measuring campaign effectiveness.
• Create the brand's social media strategy, with a high focus on Instagram, by creating compelling content and managing the online community, resulting

• Developed and executed tailored social media strategies with the goal of driving brand awareness and engagement
• Created compelling content that resonated with audiences, resulting in increased followers and website traffic.
• Design a small-scale influencer marketing strategy with local creators to increase social following and brand awareness

Clients: Danielle Foster (UK) AMG Piolhos (Portug

• Managed e-commerce platforms (Amazon, Etsy, and Shopify);
• Effectively managed the brand's online community on Facebook, fostering engagement, addressing inquiries, and driving positive brand sentiment.
• Successfully identified and engaged with relevant influencers and partners across the UK market

• Manage social media platforms, including Instagram and Facebook, to enhance brand visibility and engagement;
• Created compelling social media content, visual and copywriting;
• Successfully managed social media ad campaigns, leveraging targeted strategies to drive traffic, generate leads, and maximize campaign performance.

• Manage social media platforms, including Instagram and Facebook, to enhance brand visibility and engagement;
• Created compelling social media content, visual and copywriting;
• Successfully managed social media ad campaigns, leveraging targeted strategies to drive traffic, generate leads, and maximize campaign performance.

The "Mastering Digital Marketing: SEM, SEO, Social Media and Beyond" is an online program that focuses on different components and strategies of digital marketing. Throughout the program, we study the new digital consumer, their behavior, and how to reach them. Moreover, the program dwells on Content Marketing and how it should be carried out, on SEO, SEM, and much more.

Throughout my MA, I had the chance of taking optional models of the management department, such as Consumer Behaviour and the Psychology of Marketing and Advertising. Moreover, I wrote my final dissertation on the "Key Drivers of Western Millennials' Consumption of Secondhand/Vintage Luxury Fashion", drawing a closer focus on environmental concerns and the circular economy. This work achieved an A

Grade: Distinction

Completed an MA in Luxury Brand Management with distinction, including a dissertation on secondhand luxury fashion consumption.

Toulouse Business School's Winter School is a three weeks course held in Paris and Toulouse. The first half of the course focused on International Marketing; as for the second half, it was about Business Strategy.

Earned a Bachelor of Arts in Communication Studies.

The European Summer School was a three weeks course held in Prague, Czech Republic. The course, entitled Europe in Motion focused on the changes faced by the EU, with a special emphasis on Brexit.

Participated in a three-week European Summer School in Prague, focusing on EU changes and Brexit.

At Oxford Royale Academy I had the chance to take part in a 2 week English course.