Miguel Freitas
@miguelfreitas
Social Media Manager at Extreme International who grew UNREEL to 8.2M followers across TikTok, Instagram and Facebook.
PortugalWhat I'm looking for
At Extreme International, part of Wavelength Network, I managed social media for UNREEL, growing its audience from 1.5M to 8.2M followers across TikTok, Instagram and Facebook. I set the multi-platform strategy and content calendar, and managed a team of producers and editors.
I also developed social formats and produced stories, campaigns and live event coverage, working with brands including Red Bull, Swatch and TripAdvisor. On my personal project Animal Fakts, I created and grew social channels across TikTok, Instagram and YouTube.
Experience
Work history, roles, and key accomplishments
Social Media Manager
Extreme International
Apr 2025 - Aug 2026 (1 year 4 months)
Set multi-platform strategy and owned the end-to-end content calendar across TikTok, Instagram, YouTube and Facebook. Managed a team of 6-10 producers and editors, and led partnerships with Red Bull, Swatch, TripAdvisor, ITV, Visit Malta and APMZEE.
Editorial Lead – Social
Extreme International
May 2023 - Apr 2025 (1 year 11 months)
Developed new content formats and shows, and produced stories end to end including interviewing, scripting and edit-scripting. Grew monthly video views to 250M+ and managed rights clearances and livestream content.
Concierge
Shangri-La Hotel At the Shard
Jan 2021 - Dec 2023 (2 years 11 months)
Provided concierge services at a luxury hotel in London.
Senior Social Media Producer
Extreme International
Jan 2022 - May 2023 (1 year 4 months)
Owned content sourcing, editing and publishing across the network's channels, and grew the contributor roster. Scouted creators and stories worldwide, and handled licensing agreements and credits.
Social Media Producer (Internship)
Extreme International
Aug 2021 - Jan 2022 (5 months)
Sourced, edited and published photo and short-form video content, and built early creator relationships for licensing.
Monitor
ALA Viagens
Jan 2019 - Dec 2020 (1 year 11 months)
Travelled with 50+ student groups around Europe as a monitor.
Guest Relations
W Hotel Barcelona
Jan 2018 - Dec 2019 (1 year 11 months)
Handled guest relations at a hotel in Barcelona.
Purchases Intern
InterContinental Porto
Jan 2017 - Dec 2017 (11 months)
Completed a purchasing internship at a hotel in Porto.
Education
Degrees, certifications, and relevant coursework
IPAM, The Marketing School
Post-Graduation, Marketing
2020 - 2021
Post-graduation in Marketing from IPAM, The Marketing School in Porto, completed in 2021.
ISCAP
Bachelor's Degree, Business Tourism and Management
2015 - 2018
Bachelor's degree in Business Tourism and Management from ISCAP in Porto, completed in 2018.
Tech stack
Software and tools used professionally
Availability
Location
PortugalAuthorized to work in
Salary expectations
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